Insights
& guides

Get the inside view of how Marketing shapes, influences, and drives enterprise technology buying decisions — from vision setting to post-purchase advocacy.

Discover how to engage Finance decision-makers with messages that balance innovation and fiscal discipline — and move opportunities from evaluation to approval.

Understand how divisional and operational leaders evaluate, influence, and justify enterprise technology investments — and how to turn that insight into a high-value opportunity.

A practical field guide to how enterprise tech buyers think, decide, and act — with models you can apply across ABM 1:Many, 1:Few and 1:1 to lift conversion quality and sales readiness.

Learn how Account-Based Marketing creates measurable business impact through alignment, automation, and account-focused execution.

Learn how to turn your partner ecosystem into a high-performing, ROI-driven growth engine with Quantum’s practical guide to navigating the buyer journey together.

Learn how to identify and prioritise high-potential accounts before they show intent — with Quantum’s guide to Propensity Modelling and predictive demand generation.

Understand when to cast the net wide and when to take aim — with Quantum’s guide to choosing, combining, and scaling the two most powerful growth models in B2B marketing.

Download Quantum’s Hands-On Guide to Through-Partner Marketing — and discover how to motivate, enable, and equip partners to deliver campaigns that convert.

Discover how precision targeting, personalised engagement, and deep sales alignment make ABM the most effective path to long-term growth and measurable impact.

Discover how to transform your partner ecosystem from passive participants into fully engaged advocates — with Quantum’s actionable guide to maximising partner engagement.

Discover how to design, fuel, and optimise a demand generation model that continuously engages your audience, nurtures intent, and converts interest into sales-ready opportunities.

Explore how ABM transforms enterprise sales and marketing performance — from alignment and attribution to personalisation and faster deal velocity.

Learn how to identify, engage, and onboard high-performing channel partners with Quantum’s practical guide to partner acquisition.

Discover how to bridge the gap between marketing and sales with Quantum’s practical guide to lead management and conversion — so that no lead is ever left behind.

Discover how to build video content that captivates audiences, fuels campaigns, and converts viewers into buyers — with Quantum’s expert guide to video in B2B marketing.

Learn how to identify, prioritise, and engage high-value accounts through a proven, data-driven approach that aligns marketing precision with sales intent.

Learn how to design, scale, and optimise your Account-Based Marketing programmes — from 1:1 strategic engagement to 1:Many demand-driven activation.

Discover how to plan, promote, and deliver high-impact virtual events that attract the right audience, sustain engagement, and generate real sales momentum.

Learn how to move from cold calls to warm conversations — with Quantum’s hands-on guide to mastering social selling in the B2B technology space.

Discover how Account-Based Marketing helps you escape the inefficiencies of lead-centric tactics and build smarter, faster, and more profitable routes to revenue.