STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

GO BEYOND INTENT — DISCOVER WHAT REALLY PREDICTS BUYER READINESS

Learn how to identify and prioritise high-potential accounts before they show intent — with Quantum’s guide to Propensity Modelling and predictive demand generation.

If your targeting strategy relies solely on intent data, you’re already too late.

Intent signals only surface when buyers are in-market — meaning your competitors are seeing the same data at the same time.

The result?
Reactive outreach, crowded pipelines, and wasted budget on prospects who are still months away from making a decision.

This guide reveals how Propensity Modelling uncovers the 95% of your market that’s not yet signalling intent — giving you first-mover advantage and the ability to engage earlier, with context that actually converts.

Inside Intent Is Just the Tip of the Iceberg, you’ll discover how to:

Move from Reactive to Predictive Marketing — go beyond observable actions (searches, clicks, downloads) to uncover true buying readiness
Build a Smarter Marketable Universe — identify accounts that match your Ideal Customer Profile and are statistically more likely to convert
Prioritise the Right Accounts — align sales and marketing around data-driven scoring models that rank buyers by readiness
Combine Human and AI Intelligence — see how Quantum uses LLMs and NLP to detect hidden buying signals across unstructured data sources
Turn Intelligence into Action — use propensity scores to guide timing, content, and channel strategy — improving conversion across the funnel

This isn’t about chasing noise. It’s about recognising signal — before your competitors do.

The data gap between who’s interested and who’s ready to buy has never been wider.

Gartner reports that B2B brands using predictive analytics see up to a 30% increase in lead conversion, while McKinsey notes that personalised interactions aligned to buyer readiness lift engagement by nearly 50%.

Predictive targeting is fast becoming the differentiator between marketing that performs and marketing that merely reports.

With Propensity Modelling, you gain visibility into buyer intent before it manifests — giving your teams the precision, speed, and confidence to engage the right audience at the right moment.

Download the guide and learn how to go beyond intent — using Propensity Modelling to predict, prioritise, and convert with precision.
Discover how Quantum’s data-driven approach combines AI, behavioural analytics, and market intelligence to uncover opportunities others can’t see.