<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Quantum Marketing]]></title><description><![CDATA[Quantum Marketing Group]]></description><link>https://www.quantummarketing-group.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 16 Jul 2026 21:14:21 GMT</lastBuildDate><atom:link href="https://www.quantummarketing-group.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Inside story: the true data behind B2B demand generation]]></title><description><![CDATA[Let’s start with the good news: in B2B technology campaigns, there is usually a meaningful group of accounts already showing signs of buying readiness. Quantum’s analysis of campaign performance over the past two years suggests that, on average, around 10% of a well-defined target audience can be classed as high propensity — actively researching, evaluating or showing signals that make them more likely to be receptive to a relevant conversation. That’s 1 in 10 that we define as ‘high...]]></description><link>https://www.quantummarketing-group.com/post/inside-story-the-true-data-behind-b2b-demand-generation</link><guid isPermaLink="false">69eb56e8bd17c4ada3c3b330</guid><category><![CDATA[Data & Strategy]]></category><pubDate>Fri, 24 Apr 2026 15:25:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2f082_821c3fde1ac948c7a9da0a30ad3b4002~mv2.avif/v1/fit/w_1000,h_794,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>timmanners</dc:creator></item><item><title><![CDATA[The real cost of bad leads on sales productivity]]></title><description><![CDATA[Every B2B marketer loves big numbers. That’s hardly surprising of course, given that ‘big’ typically means ‘more’: More leads More activity More pipeline And with ‘more’ comes a distinct sense of momentum. So why then do sales not show a similar sense of excitement? Because – to acknowledge a brutal truth – most of those leads won’t convert. Worse, they won’t just quietly disappear. They’ll consume time, distract focus, and dilute attention. Or to put it another way, bad leads don’t simply...]]></description><link>https://www.quantummarketing-group.com/post/the-real-cost-of-bad-leads-on-sales-productivity</link><guid isPermaLink="false">69af0744642e58310baa4e8a</guid><category><![CDATA[Demand Generation]]></category><pubDate>Mon, 09 Mar 2026 17:50:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2f082_a97e4f5c67c641c4be187824e2774b13~mv2.avif/v1/fit/w_1000,h_794,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>timmanners</dc:creator></item><item><title><![CDATA[Why sales think your leads are rubbish (and how propensity changes the conversation)]]></title><description><![CDATA[It’s an all-too-familiar situation in the B2B tech space. Marketing  confidently reports hitting their lead targets. Campaign dashboards look strong, content is being downloaded, and the pipeline is set for a much-needed boost. And yet, sales teams are far from impressed. “These leads aren’t ready for a sales conversation” “They’re just researching what’s possible” “The prospect has no urgency to engage” All of which leaves marketing feeling frustrated and sales feeling both underwhelmed...]]></description><link>https://www.quantummarketing-group.com/post/why-sales-think-your-leads-are-rubbish-and-how-propensity-changes-the-conversation</link><guid isPermaLink="false">69af042dde5ad9153e0b4726</guid><category><![CDATA[Demand Generation]]></category><pubDate>Mon, 09 Mar 2026 17:44:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2f082_48b37d1f4af6456b8f9171ac77155824~mv2.avif/v1/fit/w_1000,h_794,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>timmanners</dc:creator></item><item><title><![CDATA[Putting The Cart Before The Horse]]></title><description><![CDATA[Too often in B2B tech land a client will approach a demand generation agency and start the conversation by stating: “We need leads – fast. Can you help us fill the pipeline?”

It’s a fair question. But it’s also the wrong starting point.]]></description><link>https://www.quantummarketing-group.com/post/putting-the-cart-before-the-horse</link><guid isPermaLink="false">68f0d30118a4b2969376d8a1</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><pubDate>Tue, 26 Aug 2025 14:25:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_723dba2ffb294c1784b6a301cfd98a3b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jade Parkinson</dc:creator></item><item><title><![CDATA[Preparing Your Content for Its Best Season Yet: The Garden in Winter Approach]]></title><description><![CDATA[Prune, refresh, and replant! Your next content bloom starts here.]]></description><link>https://www.quantummarketing-group.com/post/preparing-your-content-for-its-best-season-yet-the-garden-in-winter-approach-1</link><guid isPermaLink="false">68f0d30118a4b2969376d8a0</guid><category><![CDATA[Inbound Marketing]]></category><pubDate>Tue, 26 Aug 2025 10:01:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_13d0b216d5a745ddb8f58a58ed830d86~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jade Parkinson</dc:creator></item><item><title><![CDATA[With B.A.N.T, the Party’s Already Over]]></title><description><![CDATA[Why outdated qualification models leave you invisible, and what marketers can do to get noticed sooner.]]></description><link>https://www.quantummarketing-group.com/post/with-b-a-n-t-the-party-s-already-over-1</link><guid isPermaLink="false">68f0d30118a4b2969376d89f</guid><category><![CDATA[Demand Generation]]></category><pubDate>Thu, 14 Aug 2025 13:12:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_706915bc7d284360abfa71f951c782dc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jade Parkinson</dc:creator></item><item><title><![CDATA[Why Being First Still Wins in B2B Tech Sales (But It’s More Than Just Speed)]]></title><description><![CDATA[Why outdated qualification models leave you invisible, and what marketers can do to get noticed sooner.]]></description><link>https://www.quantummarketing-group.com/post/why-being-first-wins</link><guid isPermaLink="false">68f0d30118a4b2969376d89e</guid><category><![CDATA[Data & Strategy]]></category><pubDate>Tue, 05 Aug 2025 14:44:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_9588df961d3045358a914794952eafc2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jade Parkinson</dc:creator></item><item><title><![CDATA[Why MQLs Are Letting You Down – And What to Focus on Instead]]></title><description><![CDATA[If you’ve ever received a list of leads from an agency and thought,  they’re not bad, but they’re not buying , you're not the only one....]]></description><link>https://www.quantummarketing-group.com/post/why-mqls-are-letting-b2b-you-down-and-what-to-focus-on-instead</link><guid isPermaLink="false">683f3f4200c70d2ab2b2f7b8</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><pubDate>Tue, 03 Jun 2025 15:23:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_bd1ec90c46fb44e1b1cb5c5e28e96232~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[Leveraging Propensity Modelling for High-Impact Demand Generation]]></title><description><![CDATA[Knowing your audience is one thing. Knowing who’s ready to buy? That’s a game-changer. Traditional broad-reaching campaigns capture...]]></description><link>https://www.quantummarketing-group.com/post/leveraging-propensity-modelling-for-high-impact-demand-generation</link><guid isPermaLink="false">683f3f4300c70d2ab2b2f7e2</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><category><![CDATA[Channel Marketing]]></category><pubDate>Tue, 14 Jan 2025 08:24:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_dc02dc0bc7a74dbba5b1bf2d2b1fc333~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[Supporting Awesome: How to Maximise Partner Potential Through Enablement]]></title><description><![CDATA[What does it take to unlock the full potential of your channel partners? For vendors, effective partner enablement can be the difference...]]></description><link>https://www.quantummarketing-group.com/post/supporting-awesome-how-to-maximise-partner-potential-through-enablement</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f818</guid><category><![CDATA[Channel Marketing]]></category><pubDate>Tue, 10 Dec 2024 15:33:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_fe8d7f1bcf844527a94fcb4d866b7486~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[The Fantastic Five: Focus Areas to Drive Partner Marketing Success]]></title><description><![CDATA[What does it take to build a partner marketing program that’s resilient, scalable, and, most importantly, successful? It’s not just about...]]></description><link>https://www.quantummarketing-group.com/post/the-fantastic-five-focus-areas-to-drive-partner-marketing-success</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f819</guid><category><![CDATA[Channel Marketing]]></category><pubDate>Tue, 03 Dec 2024 12:31:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_f5520939cd8b49c3a02fb43d694370f0~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[Winning the Channel: Conquering the 4 Biggest Hurdles in Partner Marketing]]></title><description><![CDATA[Channel marketing is a significant investment for tech vendors, and for good reason: 75% of revenue for a typical tech vendor flows...]]></description><link>https://www.quantummarketing-group.com/post/winning-the-channel-conquering-the-4-biggest-hurdles-in-partner-marketing</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f823</guid><category><![CDATA[Channel Marketing]]></category><category><![CDATA[Demand Generation]]></category><pubDate>Wed, 27 Nov 2024 15:45:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_292e8e2b733042c1808857ecacbd9c7f~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[An Alliance of Equals: Redefining Channel Marketing Partnerships]]></title><description><![CDATA[What’s the mark of a successful channel marketing relationship? If you’re thinking budget, it’s a good start – but there’s much more to...]]></description><link>https://www.quantummarketing-group.com/post/an-alliance-of-equals-redefining-channel-marketing-partnerships</link><guid isPermaLink="false">683f3f4300c70d2ab2b2f7d8</guid><category><![CDATA[Channel Marketing]]></category><category><![CDATA[Demand Generation]]></category><pubDate>Fri, 22 Nov 2024 17:26:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_6c2843ce7586466096bd9e5e11e8a433~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[Data-Driven Marketing - Knowing When Your Prospect Is Ready to Engage]]></title><description><![CDATA[Timing is everything in demand generation . Reaching a prospect when they’re actively considering solutions can make the difference...]]></description><link>https://www.quantummarketing-group.com/post/data-driven-marketing-knowing-when-your-prospect-is-ready-to-engage</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f820</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><category><![CDATA[Account Based Marketing]]></category><pubDate>Thu, 21 Nov 2024 11:07:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_8599a36cc0984fb9b6faa792f8c2ce1e~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[The Power of Continuity—Moving Beyond the One-Off Campaign]]></title><description><![CDATA[Sporadic, one-off campaigns often feel like the only way to make an impact. You put in the resources, see a short-term burst of activity,...]]></description><link>https://www.quantummarketing-group.com/post/the-power-of-continuity-moving-beyond-the-one-off-campaign</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f817</guid><category><![CDATA[Demand Generation]]></category><pubDate>Thu, 14 Nov 2024 10:18:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_dbae2494d6d3499e911f64f3c96babec~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[Why BANT-Qualified Leads Do Not Cut It in Technology Sales]]></title><description><![CDATA[Let’s be real: B2B tech sales aren’t what they used to be. Gone are the days when leads were simply assessed by a checklist of Budget,...]]></description><link>https://www.quantummarketing-group.com/post/why-bant-qualified-leads-do-not-cut-it-in-technology-sales</link><guid isPermaLink="false">683f3f4300c70d2ab2b2f7ee</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><category><![CDATA[Account Based Marketing]]></category><pubDate>Tue, 05 Nov 2024 18:43:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_1e62d171697f48478b604fd88f6a51e8~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[The power of B2B group dynamics in enterprise deals]]></title><description><![CDATA[When it comes to enterprise deals, it’s tempting to think of decision-making as a simple, linear process—identify the key decision-maker,...]]></description><link>https://www.quantummarketing-group.com/post/the-power-of-group-dynamics-in-enterprise-deals</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f81c</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Account Based Marketing]]></category><pubDate>Fri, 01 Nov 2024 07:47:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_fdbca545dfcf4a4ca25427b58c638c1e~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[How to optimise every stage of the B2B buyer journey]]></title><description><![CDATA[The journey from initial awareness to final purchase is anything but straightforward. Prospects don’t move smoothly from one stage to the...]]></description><link>https://www.quantummarketing-group.com/post/how-to-optimise-every-stage-of-the-buyer-journey</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f81d</guid><category><![CDATA[Data & Strategy]]></category><category><![CDATA[Demand Generation]]></category><pubDate>Wed, 30 Oct 2024 11:51:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_0c91ca2a30314e62a73c640ea1248b98~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item><item><title><![CDATA[How to leverage B2B buyer psychology for faster decisions]]></title><description><![CDATA[Every marketing and sales team has faced the frustration of drawn-out buying cycles. You’ve delivered your pitch, presented the data, and...]]></description><link>https://www.quantummarketing-group.com/post/how-to-leverage-b2b-buyer-psychology-for-faster-decisions</link><guid isPermaLink="false">683f3f4300c70d2ab2b2f7c6</guid><category><![CDATA[Demand Generation]]></category><category><![CDATA[Data & Strategy]]></category><category><![CDATA[Account Based Marketing]]></category><pubDate>Thu, 24 Oct 2024 08:38:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_ab9d7d9f43434859b7d1b563016c3035~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger wilks</dc:creator></item><item><title><![CDATA[Google's Reversal on Third-Party Cookies: What It Means for B2B Marketing]]></title><description><![CDATA[In a surprising move, Google has decided to backtrack on its plan to eliminate third-party cookies from its Chrome browser. This...]]></description><link>https://www.quantummarketing-group.com/post/google-s-reversal-on-third-party-cookies-what-it-means-for-b2b-marketers</link><guid isPermaLink="false">683f3f4400c70d2ab2b2f816</guid><category><![CDATA[Demand Generation]]></category><pubDate>Wed, 14 Aug 2024 11:53:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75e143_70252d95865a416cba3a5b9517bdb528~mv2.avif/v1/fit/w_584,h_438,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Roger Wilks</dc:creator></item></channel></rss>