UNDERSTAND THE MIND OF MODERN MARKETING — AND TURN INSIGHT INTO OPPORTUNITY

Marketing functions are the architects of growth and the gatekeepers of marketing innovation. They define how technology supports brand strategy, customer engagement, and ROI measurement — but their journey through the buying process is complex, emotive, and multi-layered.

If you’re selling to the Marketing function, you need to know:

• When their influence peaks during the buying cycle

• What information builds confidence at each stage

• How to align your narrative with their marketing and business priorities

Inside this Infographic, you’ll discover:

• 9 Stages of Influence — from identifying need to adapting post-implementation

• Key Information Needs — what Marketing expects at every step of the journey

• Messaging Triggers — when to use rational vs. emotive storytelling

• Role Dynamics — how the Marketing function shifts from visionary to validator to advocate

• Cross-function Insights — where Finance, Technology/Data, and Marketing align or diverge priorities

Download the infographic to learn how to move Senior Marketeers from indifference to intent.
Get exclusive access to Quantum Marketing’s Anatomy of a Lead series — trusted by enterprise tech marketers to decode the psychology of high-value buyers.