Relentless about
Pipeline value
At Quantum, we're transforming the perception of what a ‘lead’ means in modern B2B sales. Our approach is all about sales-ready leads (SRLs) and closing the ‘last mile’ of demand generation to book actual sales-ready appointments – rather than handing over vague Marketing Qualified Leads (MQLs)that rarely convert.
Precision. Persistence. Context.
The reality in B2B marketing is that success starts with shaping buyer perceptions to build awareness and earn a spot on the shortlist. That’s why first contact still matters. But we go even further.
Because one conversation rarely gets the full picture.
Rather than passing leads on after a single point of contact, we engage in structured, nurturing that deepens buyer interest over time. This can include:
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Securing a second or third meeting to explore evolving priorities
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Re-engaging paused opportunities with new content or solutions
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Progressing the conversation with additional stakeholders
Such persistence turns ‘interested’ into ‘invested’.
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Because decisions in B2B aren’t made in isolation.
Tech buying today is a team sport. That’s why our experienced outreach teams work to identify, influence, and involve multiple decision-makers:
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We look beyond the initial contact to engage the broader buyer committee
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We bring the right people into the conversation early to build internal consensus
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We surface blockers and champions to accelerate momentum
This ensures sales doesn’t walk into a single-threaded opportunity, but a multi-dimensional conversation that’s already underway.
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Because a lead without context is just another name in the CRM.
Every lead we pass on includes a concise, insight-rich summary of what’s been discussed and what the prospect cares about – thereby equipping your sales team with:
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Key business drivers, challenges, and goals
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Stage of buying readiness
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Names and roles of all involved stakeholders
This means your reps can enter the conversation informed, relevant, and confident – not starting from scratch or fumbling through discovery.
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B2B demand generation
Closing the awareness gap
Effective lead generation is as much about the journey as it is about the destination. Read our blog to put the importance of building awareness into perspective – rather than simply hoping for quick wins.
Pipeline acceleration services
Experience tangible ROI
Unlike traditional lead providers who focus on quantity over quality, we ensure that every lead passed to our clients is:
Connected to the correct buyer journey stage – with all the supporting context
A scheduled sales meeting – with the agenda set around clearly defined pain points
A real conversation with a verified decision-maker – not just a content downloader
Fully aligned to the agreed criteria for sales ‘readiness’ – as agreed via a formal handover process
Enterprise demand generation
SALES PIPELINE ANALYTS (SPA): THE CONVERSION CATALYST
Our unique SPA model brings a game-changing layer of quality control and ROI assurance to the act of generating and closing deals:
Bottleneck detection
We connect with your CRM/PRM tools to ensure every qualified opportunity is recorded, visible, and attributable to marketing.
Sales liaison
We connect with your CRM/PRM tools to ensure every qualified opportunity is recorded, visible, and attributable to marketing.
Pipeline tracking
We connect with your CRM/PRM tools to ensure every qualified opportunity is recorded, visible, and attributable to marketing.