ACQUIRE THE RIGHT PARTNERS — AND BUILD A CHANNEL THAT PERFORMS

Partnerships have become one of the most powerful growth levers in enterprise technology. In fact, 96% of B2B leaders expect to increase revenue directly attributed to their partner ecosystems — yet many still struggle to recruit, activate, and retain the right partners.

The challenge isn’t opportunity — it’s execution.
Finding ideal partners, building trust, and enabling consistent performance demands structure, focus, and data-led prioritisation.

This eBook breaks down the partner acquisition process step by step — helping you build a repeatable model for identifying, engaging, and onboarding the partners that drive measurable impact.

Inside The Partner Acquisition eBook, you’ll uncover:

• Finding Your Ideal Partners — how to identify, qualify, and evaluate the organisations best aligned with your go-to-market strategy

• Building the Relationship — frameworks for developing trust, defining joint value propositions, and negotiating win-win terms

• Getting Partners Up and Running — how to create structured onboarding, enablement, and communication processes that accelerate readiness

• Managing and Measuring Performance — the KPIs, review cadence, and data insights that keep partner networks optimised

• Maintaining a Competitive Edge — how to regularly evaluate and refresh your partner roster for maximum contribution to revenue

• Quantum’s Partner Services — a proven approach to partner strategy, acquisition, enablement, and management

Each chapter combines practical guidance, real-world metrics, and actionable templates to help you scale partner recruitment and performance with confidence.

With 57% of organisations using partnerships to acquire new customers and 75% reporting higher revenue after regular partner evaluation, the partner play has never been more strategic.

But as 73% of partners admit vendor programmes are too complex, it’s the vendors who simplify, align, and support that win loyalty — and market share.

This eBook shows you how to do exactly that: build a partner ecosystem that drives predictable, scalable growth.

Download the guide to learn how to acquire, enable, and manage partners that drive sustainable sales growth.
Explore how Quantum’s demand generation and partner enablement frameworks help global technology brands recruit and activate high-performing partners at scale.