STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

BUILD STRONGER, SMARTER, AND MORE LOYAL PARTNERSHIPS THAT DRIVE GROWTH

Discover how to transform your partner ecosystem from passive participants into fully engaged advocates — with Quantum’s actionable guide to maximising partner engagement.

According to Boston Consulting Group, distributors and resellers drive over 70% of tech vendor revenue — yet most vendors admit they’re not getting full value from their partner relationships.

The truth is, engagement doesn’t just happen. It’s built through trust, transparency, enablement, and consistent communication. But with limited internal resources, shifting priorities, and partner fatigue, keeping relationships active can be a challenge.

This guide explores how to identify and address those barriers — and build an engagement model that keeps partners motivated, informed, and aligned with your goals.

Inside Maximising Partner Engagement, you’ll uncover:

A Four-Step Engagement Strategy — how to set achievable goals, align stakeholders, and deliver the resources that partners really need
Building Trust and Loyalty — the incentives, touchpoints, and recognition tactics that inspire long-term commitment
Removing Friction — how to identify partner pain points and eliminate the barriers that stall collaboration
Measuring What Matters — the KPIs, review processes, and data insights that turn engagement into a continuous improvement loop
Quantum’s Engagement Framework — real-world solutions across strategy, enablement, programme management, and partner concierge services

Each section translates best practice into concrete steps that any vendor can implement — whether you’re managing ten partners or two thousand.

In an era where partners have more options than ever, loyalty can’t be assumed — it must be earned.
With 84% of partners lacking dedicated marketing resource, and 35% saying they only work with vendors that provide a great partner experience, your engagement strategy is no longer optional — it’s a competitive differentiator.

This guide shows you how to retain attention, build trust, and increase partner-driven pipeline through a more human and data-driven approach to engagement.

Download the guide and learn how to create a partner experience that drives commitment, collaboration, and commercial success.
Explore how Quantum helps global tech vendors strengthen engagement across the entire partner ecosystem — from onboarding to advocacy.