THE HANDS-ON GUIDE TO THROUGH PARTNER MARKETING

Most vendors think they’ve cracked through-partner marketing. Few actually have.

The data tells the real story:

• Fewer than 15% of partners engage in vendor marketing programmes.

• 53% view vendor content as mediocre.

• 72% struggle to align vendor assets with buyer needs.

Why? Because partners are under-resourced, overwhelmed, and unsure how to execute.
This guide unpacks the hard truths — and provides the frameworks and practical steps to turn that around.

You’ll learn how to move from campaign delivery to campaign success by tackling motivation, enablement, and execution head-on.

Inside The Hands-On Guide to Through-Partner Marketing, you’ll discover:

• The Harsh Reality — what’s really holding your partners back from marketing effectively

• Inspiring Better — the three core levers of successful through-partner marketing: motivation, preparation, and delivery

• Partner Motivation — how to create desire and commitment using incentives, training, and alignment

• Content That Converts — building a Bill of Materials (BOM) that maps to every stage of the funnel

• Practical Tools — a full checklist of the assets, playbooks, and enablement resources that make campaigns work

• Simplicity, Customisation & Choice — the three non-negotiables that drive adoption and ROI

With the average partner juggling multiple vendors, your programme must be the easiest to run, the most rewarding to deliver, and the most flexible to personalise.

High-performing vendors invest more in enablement, localisation, and content accessibility — because they know that’s what drives participation.

This guide shows you exactly how to do it.

If your partners aren’t yet your best marketers, this is where you start changing that.

Download the guide and learn how to build through-partner programmes that motivate, equip, and deliver measurable results.
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