EMPOWER YOUR PARTNERS TO DELIVER MARKETING THAT PERFORMS — NOT JUST PARTICIPATES

Every year, technology vendors invest over $23 billion in partner and channel marketing — yet most still struggle to see a measurable return.

Partners are under-resourced, vendor enablement is inconsistent, and MDF funds often go unused. The result? Missed opportunities, misaligned messaging, and inconsistent demand generation.

This guide exposes the reasons why — and more importantly, how to fix them.

You’ll explore:

• The real-world barriers holding back channel success

• The enablement levers that drive meaningful engagement

• The frameworks Quantum uses to help partners achieve measurable results

Inside Helping Partners Navigate the Buyer Journey, you’ll discover:

• The Forces of Resistance — uncover the structural and behavioural challenges that limit partner ROI

• Supporting Awesome — practical enablement tactics to make partners better educators, marketers, and sellers

• The Fantastic Five — five focus areas (People, Technology, Buyer Journey, Content, Reach) proven to accelerate partner performance

• Delivering Results — case studies showing real, quantifiable uplift in sales, engagement, and ROI

• Comprehensive Coverage — how Quantum’s full-funnel channel services drive measurable success at scale

With 80% of channel revenue coming from just 20% of partners, the real growth opportunity lies in activating the underperforming majority.

But doing that requires structure, support, and storytelling that align vendor intent with partner execution.

This guide shows you how to turn disconnected campaigns into integrated journeys — driving greater reach, consistency, and pipeline value.

Download the guide to learn how to enable, empower, and energise your partners for measurable success.
Discover how Quantum’s partner marketing frameworks deliver results that go beyond MDF utilisation — building sustained demand and sales-ready opportunities.