STOP LOSING LEADS — START CONVERTING THEM WITH CONFIDENCE

You’ve done the hard part — generated high-quality, sales-ready leads.

But if those leads never make it through to opportunity, the effort — and investment — goes to waste.

The reality is stark:

• 79% of marketing leads never convert into sales

• 45% of leads passed to sales are never followed up

• 75% of buyers who inquire will purchase — but not necessarily from you

The problem isn’t a lack of leads — it’s what happens to them next.

This guide exposes the reasons why leads stall, go cold, or disappear altogether — and how to fix it with proven frameworks that close the loop between marketing, sales, and partners.

Inside No Lead Left Behind, you’ll uncover:

• The Psychology of Lost Leads — understanding why sales teams deprioritise or reject perfectly good leads

• Three Common Breakpoints — where opportunity loss occurs: handover, follow-up, and system disconnects

• The Lead Handover Service — how structured introductions between marketing, sales, and prospects increase pipeline conversion

• The Lead Accelerator — a proactive process that ensures every lead is logged, tracked, and progressed through to closure

• The Closed-Loop Model — how to re-engage prospects, track outcomes, and recover dormant opportunities

• Intelligent Nurture — how marketing automation can turn “not now” into “ready to buy”

This is your practical roadmap for turning lead management into a competitive advantage.

B2B sales cycles are longer, buying groups are larger, and opportunities are more complex than ever. That means timing and follow-up are everything.

50% of sales-ready leads are generated through effective lead management programmes — at 33% lower cost (Forrester Research).

If your follow-up process isn’t structured, you’re leaving pipeline on the table.

This eBook shows you how to recover it — and make every lead count.

Download the guide and learn how to turn missed opportunities into measurable results.
Discover how Quantum’s lead management, acceleration, and closed-loop services ensure every lead is tracked, nurtured, and converted.