STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

WHY ACCOUNT-BASED MARKETING OUTPERFORMS EVERY OTHER B2B STRATEGY

Discover how precision targeting, personalised engagement, and deep sales alignment make ABM the most effective path to long-term growth and measurable impact.

ABM: See More ROI Than With Any Other Marketing Strategies

Marketers are under increasing pressure to prove pipeline contribution, not just brand visibility.

Traditional lead generation often produces volume but not value — leaving sales teams chasing contacts that aren’t ready or relevant.

Account-Based Marketing (ABM) changes that dynamic.
It aligns marketing and sales around clearly defined, high-value accounts — using data, intent, and human insight to deliver precisely what each buyer group needs at every stage.

The result is marketing that works smarter, not broader.

Inside Why ABM Delivers More ROI Than Any Other Marketing Strategy, you’ll discover:

The Shift from Reach to Relevance — why focusing on a smaller, better-defined audience drives higher engagement and opportunity creation
Precision Targeting — how ABM combines technographics, firmographics, and buying group data to pinpoint the right companies
Personalised Engagement at Scale — how modular content, AI, and automation make tailored communication achievable across tiers
Sales and Marketing Alignment — how shared objectives, joint planning, and consistent messaging accelerate deal progression
Building Long-Term Value — how continuous nurture strengthens customer relationships and increases expansion potential

This isn’t about short-term lead generation — it’s about creating sustained revenue momentum through data-led, account-centric strategy.

According to leading analyst firms, B2B companies with mature ABM programmes consistently outperform their peers across deal size, conversion rate, and retention.

The reason?
ABM doesn’t stop at awareness or MQLs. It focuses on relationships — aligning with how enterprise buyers actually make decisions: collaboratively, rationally, and over time.

This guide explains how to apply those principles within your own organisation — even if you’re just starting your ABM journey.

Download the guide and learn how to build an ABM strategy that delivers sustainable pipeline, stronger customer loyalty, and measurable performance improvements.
Discover how Quantum’s ABM frameworks combine data, creative, and enablement to deliver marketing that consistently converts.