STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

THE TOP 5 BENEFITS OF ACCOUNT-BASED MARKETING — WHY PRECISION BEATS VOLUME

Explore how ABM transforms enterprise sales and marketing performance — from alignment and attribution to personalisation and faster deal velocity.

For years, marketing and sales have debated ownership of the customer relationship. Who controls the conversation? Who nurtures the account? Who gets the credit?

Account-Based Marketing (ABM) ends that debate.
By uniting both teams around a shared list of high-value accounts, ABM replaces isolated tactics with coordinated strategies — designed to close deals faster, strengthen customer loyalty, and improve attribution across the funnel.

It’s not about chasing leads. It’s about cultivating relationships that compound value over time.

Inside The Top 5 Benefits of Account-Based Marketing, you’ll discover:

Better ROI Through Relevance — how focusing effort on fewer, higher-value accounts leads to more efficient pipeline growth
Personalised Customer Experiences — the mechanics of delivering communication that feels tailored, not templated
A Faster Route to Sales — how ABM shortens sales cycles by connecting directly with key decision-makers
Better Revenue Attribution — why ABM makes it easier to track which marketing activities truly influence deal progression
Stronger Sales and Marketing Alignment — how unified account planning creates consistency, collaboration, and culture change

Each benefit is supported by practical examples of how leading technology brands are applying ABM to improve revenue predictability and customer retention.

Traditional demand generation models are built for lead capture — not complex, multi-stakeholder enterprise deals.

With buying groups expanding and decision-making becoming more distributed, ABM provides the structure and focus needed to build consensus and drive meaningful engagement across entire organisations.

This guide helps you make that shift — from transactional lead acquisition to strategic account engagement.

Download the guide and learn how to implement the five most powerful ABM benefits in your go-to-market strategy.
Discover how Quantum’s data-driven, creative, and human-led ABM frameworks help technology brands accelerate growth through better focus, collaboration, and personalisation.