MAKE EVERY FRAME COUNT — MASTER B2B VIDEO THAT DRIVES ENGAGEMENT AND DEMAND

Video has become the most influential content format in B2B marketing.
 

72% of buyers now watch video as part of their decision-making process, and 76% of businesses say it directly boosts sales.

Yet, many brands still treat video as a creative add-on rather than a performance channel. This eBook redefines how you approach video — showing how to make it a central driver of brand storytelling, engagement, and conversion across the buyer journey.

Whether you’re running ABM programmes, lead nurture campaigns, or partner enablement, the principles in this guide help you bring purpose and performance to every production.

Inside The B2B Video eBook, you’ll discover how to:

• Build with Purpose — align every video with your audience, message, and stage of the buyer journey

• Turn Insight into Impact — identify what to say, how to say it, and what emotion to trigger

• Craft Stories That Sell — use narrative frameworks that turn awareness into action

• Leverage Emotion and Empathy — give your brand a relatable, human voice that builds trust

• Measure Performance — understand how to track engagement, conversions, and ROI across campaigns

• Deploy the Right Video Types — from explainer and testimonial videos to social clips, webinars, and ABM assets

Packed with benchmarks, creative frameworks, and examples, this guide is your blueprint for making B2B video work harder across every channel.

Audiences are consuming 1 billion hours of YouTube content every day — and your buyers are no exception.

With attention spans shrinking and content fatigue growing, static assets alone can’t sustain engagement.

B2B marketers that integrate video into their campaigns see:

• +200–300% uplift in email click-through rates

• +20% higher landing page conversions

• 96% improvement in engagement when video is used in outreach

Now is the time to embed video into your demand engine — not as a one-off asset, but as a repeatable storytelling discipline that amplifies ROI.

Download the eBook and learn how to transform your B2B video strategy — from passive content to high-performance storytelling.
Discover how Quantum Marketing helps enterprise tech brands design, produce, and deploy video that wins attention, builds trust, and drives measurable demand.