STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

GETTING STARTED WITH ABM — YOUR GUIDE TO TARGETING THE RIGHT ACCOUNTS, THE RIGHT WAY

Learn how to identify, prioritise, and engage high-value accounts through a proven, data-driven approach that aligns marketing precision with sales intent.

ABM: Getting started with selecting accounts

Account-Based Marketing (ABM) isn’t about doing more — it’s about doing better. It’s the shift from chasing leads to building long-term, high-value relationships with the accounts that matter most.

But success in ABM starts with one question: who should you target? Getting that decision right determines how efficiently your team uses its time, technology, and talent.

This guide walks you through a step-by-step process for identifying, scoring, and prioritising accounts — helping you focus your marketing where it has the greatest commercial impact.

Inside Getting Started with ABM, you’ll uncover:

Account Selection Criteria — how to identify the most valuable accounts using data, fit, and opportunity signals
Cross-Team Collaboration — how to align marketing and sales to create shared ownership and eliminate guesswork
Predictive Targeting — how AI and analytics accelerate account identification and improve accuracy
Prioritisation Models — why starting with smaller, high-propensity account lists delivers faster results and easier measurement
Balancing Ambition with Focus — how to scale from early ABM pilots to full programmes without losing precision

Each section provides actionable guidance, from using firmographic filters to leveraging intent and propensity data for smarter decision-making.

With more than 70% of B2B buyers researching independently before engaging vendors, it’s never been more important to identify potential customers early.

Modern ABM tools, data, and AI-powered scoring make it possible to spot early buying signals, coordinate outreach, and personalise engagement at scale.

This guide helps you put those capabilities into action — turning insight into impact and creating a stronger foundation for long-term customer relationships.

Download the guide and learn how to build an ABM targeting strategy that turns focus into growth.
Discover how Quantum’s data-led, collaborative approach helps marketing and sales teams identify and activate the right accounts for maximum performance.