HOW TO DRIVE PROFIT THROUGH ABM — TURNING PRECISION INTO PERFORMANCE

Every marketer wants to prove revenue impact — not just engagement.

But most lead-centric strategies still rely on broad targeting, inconsistent follow-up, and disconnected handovers between marketing and sales.

Account-Based Marketing (ABM) changes that equation. By focusing on quality over quantity, it transforms sales and marketing into a unified revenue engine — driving larger deals, stronger relationships, and more efficient use of resources.

This guide walks you through the practical building blocks of ABM success: from strategic planning and account selection to automation, measurement, and continuous improvement.

Inside How to Drive Profit Through ABM, you’ll discover:

• Why ABM Works — how focused engagement outperforms traditional lead generation in conversion and deal value

• The Core Principles of ABM — five rules for smarter targeting, collaboration, and personalisation

• Ten Steps to Kickstart Success — a step-by-step roadmap to plan, launch, and optimise your first ABM programme

• Lead vs Account Scoring — how to align marketing automation and sales intelligence for better prioritisation

• Avoiding Common Pitfalls — the five mistakes that derail early ABM initiatives and how to avoid them

• Measuring Impact — how to move from vanity metrics to value metrics across coverage, engagement, and influence

Each chapter blends strategic guidance with practical execution insight — showing how ABM drives measurable growth when done with discipline and data.

ABM has matured from concept to commercial necessity. Advances in data, automation, and AI have made it accessible to any organisation — not just enterprises with large budgets.

The result: marketers can now deliver personalisation at scale, targeting multiple decision-makers with relevant, context-aware content that accelerates buying decisions.

This guide shows how to harness those capabilities to deliver not just pipeline — but profitability.

Download the guide and learn how to build a revenue engine powered by Account-Based Marketing.
Discover how Quantum helps technology brands integrate data, creative, and automation to turn ABM from a marketing discipline into a measurable business growth strategy.