A place to create great.
The Lab.
Quantum Marketing Group
Group Headquarters
Abbey Wharf
57 Kings Road
Reading
Berkshire
RG1 3AB
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Creative studio
The Lab is a proving ground for B2B tech brands ready to break from the expected. We test ideas against real-world signals, and create bold, distinctive outcomes shaped by buyer insights – so your marketing connects, resonates, and inspires a reaction.
The most downloaded content we have ever produced and brilliant digital responses.
Propensity modelling for lead generation
Propensity insight aligns every idea to what buyers are ready to act on
Create with ingenuity
Propensity data helps our creative to stretch, telling one big campaign story through many different lenses.
Create with meaning
Understanding what emotional and rational levers to pull, gives fuel to our headlines, hooks, and concepts.
Create with focus
Audience insights steer tone, format, and message – transforming our creative from broadcast to bullseye.
Create with urgency
Understanding ‘why now’ makes our creative feel incisive, more relevant, and harder to ignore.
Ideas built to perform
The Lab is a proving ground for B2B tech brands ready to break from the expected. We test ideas against real-world signals, and create bold, distinctive outcomes shaped by buyer insights – so your marketing connects, resonates, and inspires a reaction.
Build something worth remembering
We don’t just design brands – we shape how they show up when it counts.
Grounded in buyer insight and market context, the Lab creates positioning, messaging, and identity systems that feel distinctive, relevant, and built to last – not just look good on a slide.
Make it land. Make it matter.
We craft narratives and experiences grounded in real audience insight.
Informed by how buyers think, feel, and decide, The Lab develops content that resonates in the moments that matter most – designed to connect, endure, and drive action.
Bring your ideas to life
We use movement to create clarity, emotion, and memorability.
From brand films to motion systems, every frame is built with intent – to simplify complex ideas, amplify impact, and create something your audience won’t just watch, but remember.
Experiences that go beyond the normal
We design experiences that demand attention — immersive environments, live moments, and physical touchpoints that pull people in and hold them there.
Built to spark reaction, create connection, and leave a mark long after the moment is over.
Align your people around a shared purpose
The most powerful brands are lived internally first.
We help organisations share ideas that people can rally behind – creating belief, alignment, and a sense of purpose that brings the brand to life from the inside out.
Turn ideas into momentum
From product launches to ABM programmes, we build campaign platforms designed to perform.
Every activation is shaped by insight, tested thinking, and creative that’s built to drive engagement, conversation, and pipeline – not just impressions.
B2B creative services
From insight to execution, see how our creative helps B2B tech firms connect with their audiences, grab their attention, and drive the next step.
Planon
IF BUILDINGS COULD TALK
How we helped Planon accelerate smart building adoption with an integrated marketing program – spanning digital content, paid media, direct mail, and appointment setting – that unlocked 59 engaged accounts and a 12% conversion rate.
SoftwareOne
BORDERLESS BUSINESS
See how we helped SoftwareOne bring its "BorderlessBusiness" vision to life – using creative ideation, multi-channel content production, and custom landing pages to link cloud, GenAI, and security to fluid, real-world business outcomes.
FUJITSU
IT'S IN OUR HERITAGE
Helping Fujitsu turn brand heritage into a modern demand generation campaign — driving high-quality engagement, 15 SQLs and £8.5M in marketing pipeline through integrated storytelling, targeted outreach and strategic account engagement.
