B2B MARKETERS: STANDING STILL
JUST ISN’T AN OPTION
There’s just so much for the tech marketer to keep an eye on. New ways of buying that range from on demand ‘as a service’ models to freemium; GDPR that’s helped downsize marketable universes; and the need to connect campaigns in a multi-channel world.
Then there’s the growing complexity surrounding the B2B buyer’s journey, where any activity needs to help move informed buyers and influencers through the funnel, offer a memorable experience, and ensure marketing and sales remain aligned. All the while keeping up to speed on the latest tools (think automation, social selling etc.), ROI, and the age-old challenge of measuring success and attribution.
Amidst such change, there will be winners and losers. The difference between the two being those who embrace new ways of engaging audiences, versus those who stick to what’s worked in the past.
At Quantum, we’re here to help you stay ahead of the game.
PUTTING THE FOCUS ON £'S TO PIPELINE
Seeking the source of change in the world of B2B marketers is to look no further than the prospect funnel. Gone are the days of simply throwing leads ‘over the fence’ to sales. Now everything needs to be joined up, with experiences at the top of the funnel seamlessly influencing the bottom – a constant loop designed to address audience pain points, drive engagement, and inspire tangible ROI.
This is a marketing ecosystem that encompasses all channels, connects all activities, and is able to self-optimise toward one goal: delivering qualified leads to the sales pipeline. Which is exactly Quantum Marketing’s sweet spot.
With over 20 years experience in the tech sector, we can also point to the insights we gain into buyer behaviour that come from speaking to over 70,000 decision makers each year. As a result, we can help you navigate a complex buyer journey, and utilise digital and social channels to radically re-imagine the way you communicate with a modern target market. Ready to get started?
Real-life experiences driving actionable insights & creative solutions
OUR INSIGHTS COME STRAIGHT FROM
It helps that we have a long and proven track record when it comes to working in B2B marketing and the technology space. And with such experience comes a clear picture of a prospect’s challenges, motivations, and aspirations.
Armed with this level of insight we’re quick to understand what intrigues, interests, and captivates a target audience. Then we bring together the right mix of people, data, tools, and techniques to act on this knowledge – and to bring any campaign to immediate life.
One agency, One brief,
THE WHOLE ENCHILADA
When we say we’re a full-service agency, we really mean it. End-to-end: from strategic consultancy to lead handover. In fact, we challenge any other agency to demonstrate the same breadth of capabilities that we have to offer.
What’s more, we’ve got them all wired tightly together and working as one. Everything, our creative services, digital, social, marketing automation – the lot. So whatever stage of the funnel you want to influence, across whatever channel or asset (physical DM, video etc.), we’ve got you covered.
74% of Marketeers are worried that their data is not GDPR compliant
DATAPOCALYPSE: RE-BUILDING YOUR DATABASE IN A POST-GDPR WORLD
GDPR: four letters known to strike fear in the hearts of even the most resourceful of marketers. Which is hardly surprising given the impact it’s had in decimating long-held audience lists. Add in the sizeable fines that come with non-compliance, and it’s easy to see why many marketers now find themselves struggling to make contact with their prospects.
With our in-house experts, we can help you get to grips with GDPR. To start with, we’ll give you an honest assessment of what you can and cannot do. And that includes the use of the rules for legitimate interest, opt-in, and double opt-in.
From there we get to probably our most useful service: re-building your database and filling it with active contacts who are ready to talk – alongside the solutions needed to keep you ahead of the GDPR game.
6 million worldwide technology decision makers at our fingertips
WE KNOW THE DECISION MAKERS AND WHAT MAKES THEM TICK
With our contact database covering the tech industry’s movers and shakers, we have a good idea of when people are looking to buy.
But we don’t stop there. Instead for each client we also get busy understanding the buyer journey, the roadblocks, stalling stages, and the impact of influencers on the final decision.
To us, it’s about supporting clients at every stage of the sales funnel. That’s why we can confidently claim to be one of the few agencies capable of delivering the ‘final mile’ of audience engagement.