RELENTLESS ABOUT RESULTS
ZOOM
FAST FOWARD TO ZOOM PHONE
The Challenge
Zoom Phone, with its unified solution for video, phone, chat, and meetings, sought to generate sales-ready leads (enterprise and mid-market) across the UK and Ireland.
Despite a strong brand legacy in video, the client’s earlier B2B campaigns had delivered unsatisfactory results. Quantum was brought in with a clear mission: develop a high-impact, end-to-end demand generation programme targeting three key sectors – financial services, legal, and retail – while helping Zoom capitalise on the looming 2025 PSTN/ISDN switch-off as a call to action.
The Solution
Our approach was rooted in rich audience segmentation, automation, and a bold creative concept: ‘Fast Forward to Zoom Phone’. From there, we executed a multi-touch campaign, from digital ads to video content, anchored by a compelling narrative and reinforced through direct outreach. Each lead was carefully nurtured against agreed qualification criteria, with seamless handovers to the Zoom sales team.
Through targeted messaging and a coordinated nurture strategy, we positioned Zoom Phone as the right partner at the right time — and helped create urgency in the face of imminent infrastructure change.
The Results
250+ buyer conversations across core verticals
50 qualified leads, a 20% conversion rate
£6 million+ sales pipeline value from qualified leads
22% open rate and 4% click rate on outreach
“The difference between Quantum’s leads and those from the previous agency, is the difference between night and day”
SEE SOMETHING YOU LIKE?
If you’re in the market for deep audience insights, big campaign ideas, and fully nurtured SRLs, then now could be the ideal time to get in touch.