RELENTLESS ABOUT RESULTS

EVIDEN

GO BEYOND

The Challenge

In April 2023, Atos launched Eviden to accelerate growth in digital transformation, AI, cloud, and cybersecurity. But despite its global scale, Eviden faced low brand awareness – especially in the mid-market, where its GROW with SAP offering was virtually unknown. Unlike RISE with SAP, GROW was misunderstood or overlooked, and prospects often viewed SAP as too complex or too costly for their needs.

Compounding this were long B2B buying cycles (12–24 months+) and a tough ask: convincing net-new audiences to consider a full ERP transformation. Eviden needed a strategic marketing partner to break through, educate the market, and build a qualified sales pipeline from the ground up.

The Solution

Quantum Marketing designed a full-funnel GTM strategy rooted in data, insight, and content. The team first mapped the total addressable market (TAM) across UKI, DACH, Benelux, and the US Rust Belt – targeting over 8,000 companies and almost 25,000 decision-makers. A custom propensity model was built to score and prioritise accounts based on digital transformation signals and ERP readiness.

The campaign platform, “Achieve Transformation Like No Other,” paired with the creative theme “Go Beyond,” positioned Eviden as a bold, modern transformation partner. Outreach blended 1:Many channels (email nurture, ABM, paid social) with high-touch 1:1 engagement and personalised content. Legacy assets were repurposed and gaps filled to match each buyer journey stage.

The Results

€72.5M qualified pipeline generated

23 Sales Ready Leads

1,935 accounts engaged

“What truly set this campaign apart was the approach. We didn’t just launch a marketing initiative – we built a precision demand engine from the ground up. By combining data-led targeting, persona-specific messaging, and full-funnel orchestration, we were able to engage the right accounts with the right message at the right time.

Most importantly, it helped us bridge the all-too-familiar gap between MQLs and meaningful sales engagement. This wasn’t about volume – it was about velocity and relevance. That strategic foundation is what made Grow with SAP such a powerful success for us.”

CHRIS SHANO, GLOBAL HEAD OF MARKETING – SAP PRACTICE