If you haven’t already heard, Quantum Marketing and Zoom have achieved some seriously eye-catching results. A story that started in the UK & Ireland region, based on the objective of generating more sales-ready leads – and converting the existing pipeline.

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This is an engagement that began in 2022, when Zoom Phone recognised that their existing demand generation agency was struggling to hit target. The objective set was therefore simple:

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• Build interest in and brand awareness of Zoom Phone’s unified communication solution

• Win over buying audiences in key mid-market and enterprise accounts

• Streamline the entire lead management, qualification, and handover process

All of these goals were achieved, and then some. So, to give your pipeline activity a serious boost, why not get in touch to find out how we could also help you?

Proven capabilities

 What Quantum has already demonstrated with Zoom Phone, is our ability to successfully complete an end-to-end demand generation campaign, with actions that included:

• Target audience analysis and engagement strategy

• Creation of the ‘Big idea’ and communications narrative

• Campaign asset development

• Targeted advertising

• Marketing outreach and lead nurturing

In addition, we also introduced various Marketing Automation tools into the mix, and integrated these into Zoom Phone’s processes. As a result, we were able to collaboratively ensure that every lead was effectively followed up and qualified.

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