ACCOUNT BASED MARKETING
OPTIMISING YOUR MARKETING PIPELINE
You have invested heavily in your Marketing processes, technology, data and systems. But do you have a view on which elements are providing a return on investment? You have the experience in your industry to know where improvements could be made, but do you have a view on what return the investment will provide, and so which are the highest priority initiatives?
We evaluate your marketing environment, looking at:
What strands of marketing are used and how effective they are
How consistent your approach is across different campaign and campaign types
How is your data working for you
What can be improved, how much this should cost, and what improvement in efficiency or return on investment these improvements could make