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The hands-on guide to through partner marketing

Through-partner marketing. There are many out there in B2B-land who claim to have mastered it. To enjoy an engaged and empowered channel able to routinely boost their business’ overall revenue targets. But then there are people who believe the earth is flat and that unicorns are real, so you never really know what’s the truth anymore…

Turn to statistics, and they paint a worrying picture by suggesting that:

  • Fewer than 15% of partners engage in the marketing programmes their vendors deliver

  • 53% of partners view existing content provided by vendors as mediocre at best

  • 72% of partners aren’t able to connect vendor assets to buyer needs and challenges

in this eBook we’ll be discussing full spectrum channel programmes that include multiple touchpoints (which is important if, as the data suggests, it takes 6+ ‘touches’ to interest a contact enough to engage); and we’ll also look to detail a standard bill of materials that can be used as a starting point or checklist for future campaigns.

With that in mind, it’s time to go exploring.

The hands-on guide to through partner marketing

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