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Marketing Insights and guides

INSIGHTS & GUIDES

Here, you will find a collection of helpful resources designed to assist you in achieving your marketing goals. Whether you're a small business owner or a marketing professional, these guides are designed to provide you with the information you need to succeed. From social media marketing tips to lead generation strategies, and Account-Based Marketing (ABM) and Channel Partner Marketing, you'll find a wide range of topics covered on this page. Browse through our selection of guides to find the information you need and start taking your marketing efforts to the next level!

RESOURCE LIBRARY

How to drive profit from Account-Based Marketing

How to drive profit from Account-Based Marketing

The main reason why ABM has caught the imagination of the marketing community is simple: it’s proven to deliver results.  With it comes the ability to deliver more meaningful and relevant messages that are tailored to a precise audience. But then you already knew that. What you possibly don’t know so well are the key factors behind a successful ABM programme, or the main pitfalls to avoid.

 

At least until you opened this ebook…

The Top 5 Benefits of Account-Based Marketing

The Top 5 Benefits of
Account-Based Marketing
 

Account-based marketing isn’t a new strategy, but it’s often misunderstood. Among other attributes, account-based marketing is scalable and able to create a lasting and robust ROI with critical clients. Competitive organisations that focus on engaging customers, not just selling them, develop a more intimate approach of meeting their needs and will earn an organisation’s trust.

What else can account-based marketing do?

ABM: Leaping Over The Lead Centric Hurdles

ABM: Leaping Over The Lead Centric Hurdles

Account-based marketing is not a new concept, but it’s gaining in usage because savvy marketers realise the impact it can have on a business. Account-based marketing improves ROI, utilises personalisation and ultimately creates the ultimate customer experiences. And to what end? It transitions a company from a lead-centric model to an account-centric one to get to revenue faster.

ABM: See More ROI Than With Any Other Marketing Strategies

ABM: See More ROI Than With Any Other Marketing Strategies

Why spend marketing budget to blanket the market when you know which type of companies are potential customers? Account-based tactics put you in front of key decision-makers so that you can nurture and increase sales and revenue. Why not become more focused on your marketing efforts by using account-based marketing? 

ABM: Getting started with selecting accounts 

ABM: Getting started with selecting accounts 

More and more businesses are tapping into the revenue-generating benefits of Account-Based Marketing (ABM). It’s the savvy approach to zeroing in on the potential customers with the best opportunity for sales and long term engagement.

 

So, if the idea behind ABM is to target the best accounts, then how do you decide which of those accounts to include in your marketing efforts?

Account-Based Marketing or Demand Gen: What's The Difference

Account-Based Marketing or Demand Gen: What's The Difference?​

Demand generation has been the darling of marketing initiatives for the past couple of years, but there’s another approach that’s getting a lot of attention these days. Account-based marketing (ABM) is not new, but it
is an active player in lots of marketing circles for its hefty benefits.

So, how are the two marketing tactics defined and how does a marketer know which one to use when?​

ABM Styles: Which One Works for Your Enterprise

ABM Styles: Which One
Works for Your Enterprise

Standard inbound marketing tactics like marketing automation, social media, lead
nurturing and content are perfect for situations when you’re trying to appeal to one
decision-maker. And if you repeat your tactics, you’re bound to reel in at least some
leads. But what about more complex sales within an enterprise? Account-based
marketing is the best approach but which style will work best for your business?

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