Why it’s time to ditch MQLs and start focusing on SRLs
As a marketer, you are likely familiar with the terms "marketing qualified lead" (MQL) and "sales ready leads" (SRL). But what do these...
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Data & Insights.
WITH
ADDED INTELLIGENCE.
DATA INSIGHTS WITH ADDED INTELLIGENCE
We help marketers deliver precision-guided campaigns and activity, based on a detailed picture of what their target audience wants – as well as the all-important context on why and when. This is insight that comes from our extensive database of tech decision-makers, which is able to create real-world intent data for identifying high-propensity accounts.
Give us your account list, and we’ll help prioritise it by opportunity, while also generating recommendations for tailoring any communication.
CUT THROUGH THE NOISE WITH ACTIONABLE INSIGHTS
The difference between a scatter-gun approach and laser-focused targeting, between average and great results, comes in knowing your audience. By that we mean really knowing them, their challenges, priorities, motivations, and ambitions.
Understand that, and you hold the real secret to turbo-charging any marketing activity – and generating the types of opportunity that sales will quickly come to love. Which is why we spend so much time gathering this intelligence, uncovering the key facts, and keeping this knowledge up-to-date.
It’s about reaching the right people, with the right story, at the right time, and it’s a very precise science.
DATA & INSIGHTS
Our data experts work closely with clients to understand the needs of any activity, then to identify, prioritise, and align different accounts to them. This we do from a database of over over 4 million companies with associated buying group contacts across IT, LoB and C-suite personas.
Our data platform Combines and overlays High Propensity modelling; Intent data analytics; customer Technology infrastructure, and firmographic data along with target buying group (decision maker and influencer) contacts to deliver the most comprehensive and laser targeted data available to underpin any persona-led, technology marketing campaign.
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