ABM Leaping Over The Lead Centric Hurdles

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Account-based marketing is not a new concept, but it’s gaining in usage because savvy marketers realise the impact it can have on a business. Account-based marketing improves ROI, utilises personalisation and ultimately creates the ultimate customer experiences. And to what end? It transitions a company from a lead-centric model to an account-centric one to get to revenue faster.

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Download our bite-sized ebook to see ABM will help you transition beyond lead generation 

ABM Leaping Over The Lead Centric Hurdles