Intent data can tell marketers when an account is moving. But it may not tell them where the buyer is already leaning. New buyer research suggests preference is often formed before the buying process becomes visible — changing how B2B teams should think about demand creation, account intelligence and activation.

Channel marketing is a significant investment for tech vendors, and for good reason: 75% of revenue for a typical tech vendor flows...

Timing is everything in demand generation . Reaching a prospect when they’re actively considering solutions can make the difference...

Let’s be real: B2B tech sales aren’t what they used to be. Gone are the days when leads were simply assessed by a checklist of Budget,...

OK, not everybody’s working from home at the moment. Various workspaces remain open to greet employees from an acceptable social...

Account based marketing will deliver the most return of any other marketing initiative you may implement. You’ll get sales from the most...

This is an article that’s fundamentally positive. It talks about opportunities, and the practical things that marketers can be doing now...