Knowing your audience is one thing. Knowing who’s ready to buy? That’s a game-changer. Traditional broad-reaching campaigns capture...

What does it take to unlock the full potential of your channel partners? For vendors, effective partner enablement can be the difference...

What does it take to build a partner marketing program that’s resilient, scalable, and, most importantly, successful? It’s not just about...

Channel marketing is a significant investment for tech vendors, and for good reason: 75% of revenue for a typical tech vendor flows...

What’s the mark of a successful channel marketing relationship? If you’re thinking budget, it’s a good start – but there’s much more to...

Imagine trying to reach a destination without a map. You know where you want to go, but you're not quite sure how to get there. That's...

In the strategic game of building partnerships, one move can make all the difference: identifying the key decision makers. It's like...

Understanding the Shift from MQLs to SRLs in B2B SaaS Marketing As a marketer in the B2B SaaS industry, understanding the difference...

Let's face it, marketing can often feel like shouting into the void. But what if you had a crystal ball that could tell you exactly who...

Building relationships with potential channel partners is a crucial step in the channel partner acquisition process. These relationships...

Managing and measuring channel partner performance is a crucial aspect of channel partner acquisition and management. It entails setting...

Acquiring and managing channel partners is a crucial aspect of growing a business and expanding market reach. Channel partners, such as...

Putting a channel partner program in place at your business doesn’t mean you’ll get an unending flow of sales. Channel partners will...

One of the best ways to boost revenue is to use channel partners as part of your sales and marketing strategy. Tapping into channel...

Even the highest-profile technology companies use channel partners to reach customers and increase sales. These indirect sales help clear...

Channel partners can be a quick and efficient route to penetrate new markets and expand existing customer relationships. technology...

“In the short term, media spend has largely remained committed, or diverted to alternative channels, although we have seen an increasing...

Channel partners. Few tech firms can exist – or grow – without them. In fact it’s estimated that they contribute around 50% of total...

This is an article that’s fundamentally positive. It talks about opportunities, and the practical things that marketers can be doing now...

Marketing Mix Optimisation. This is where the rubber meets the road. This is the place to make the decisions that will either push a...