Talking the talk of Finance Teams 

Vantage Point know they need to stand up and get noticed. To convey a sense of ‘different’, whilst still showing their credentials for informed and dependable advice. The competition is after all the big consultancy firms, which sets the challenge - as well as the opportunity. 

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For this campaign, directed toward the Finance Function, we wanted to achieve this sense of different over typical ‘consultant speak’. In other words, the focus was firmly placed on tangible outcomes, and starting conversations around practical and immediate results. This was demand generation rooted in the real world, using language our audience understood to build faster, more meaningful engagement. Talk about achieving a vantage point…

Client: VantagePoint