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Pipeline you can

See, measure, and close

That's the Quantum difference:

SAP native
expertise

Deep knowledge of RISE, GROW and the full SAP ecosystem.

Data-led 
targeting

Proprietary propensity models identify accounts ready to act.

Sales-ready 
outcomes

We deliver the meetings your sales team
actually want.

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STRATEGY + DATA + CREATIVE + DEMAND = RESULTS

The SAP demand generation specialists

SAP demand generation is crowded.

Buyer's aren't moving

Every SAP partner is targeting the same accounts.
Same messages. Same channels. Same results.

This is where most fail. It's where Quantum wins.

Stuck
in inertia

Delayed
transformation

Ignoring
generic outreach

Proven where it matters

• £200M+ SAP pipeline generated (last 12 months)

• 50:1 ROI campaign benchmark

• Embedded at SAP HQ supporting demand generation

• SAP-trained specialists across strategy, data and outreach

A demand engine

Built for SAP

Six connected components. One outcome: revenue.

  • We identify where you win in the SAP landscape – and build a campaign around it:

    • Market + competitor analysis

    • Audience pain points mapped to SAP journeys

    • Full-funnel campaign architecture

  • We fuse your value with SAP’s – creating a compelling, differentiated narrative:

    • Joint value proposition development

    • RISE / GROW / BTP alignment

    • Multi-part campaign storytelling

  • Strategic storytelling that aligns your value with what buyers care about:

    • From video to infographics and thought leadership

    • Built for attention, not just awareness

    • Aligned to each stage of the buyer journey

  • Our proprietary SAP dataset identifies who is ready to act – now:

    • SAP install base + tech stack insight

    • Behavioural + intent signals

    • Propensity scoring (1:1, 1:few, 1:many)

  • Our experienced SAP outreach teams engage the right people, at the right time:

    • Direct access to SAP buyers

    • Sales-qualified meeting setting

    • Seamless handover to your sales team

  • Knowledge that comes from being deeply integrated into the SAP ecosystem:

    • 20+ year relationship with SAP

    • Team embedded at SAP HQ

    • Continuous training from SAP experts

Why Quantum?

Relentless focus on delivering measurable ROI

Deep relationships across SAP, GSIs, and hyperscalers

Focused on pipeline generation and revenue impact

Insight-led targeting powered by proprietary data

SAP-specialist strategy, not one-size-fits-all marketing

What truly set this campaign apart was the approach. We didn’t just launch a marketing initiative – we built a precision demand engine from the ground up. That helped us bridge the all-too-familiar gap between MQLs and meaningful sales engagement. This wasn’t about volume – it was about velocity and relevance. That strategic foundation is what made Grow with SAP such a powerful success for us.

CHRIS SHANO, GLOBAL HEAD OF MARKETING - SAP PRACTICE

Case studies

Our SAP work in action

Build your

SAP pipeline

No long forms. No wasted time.
Just a conversation about what you need to deliver measurable impact.

We turn expertise into

Sales-ready pipeline

For over 20 years, Quantum has been SAP’s agency of choice, helping drive demand generation across one of the world’s most complex and influential technology ecosystems.


Our deep understanding of the SAP landscape, combined with extensive partner knowledge and rich audience insight, enables us to build campaigns that resonate with buyers, accelerate engagement and deliver measurable pipeline impact for SAP partners and ecosystem brands alike.

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