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SOVOS

ABSOLUTE CLARITY

The Challenge

Sovos needed to build brand awareness and generate a strong pipeline across key markets and target accounts, while capitalising on the growing urgency created by new government e-invoicing mandates.

The focus was on enterprise SAP customers migrating to S/4 HANA, alongside mid-market organisations (sub $650M turnover) undergoing ERP refresh. Spanning the UKI, France, Germany, Benelux and the USA, the challenge was to engage a broad but highly relevant audience at a time of regulatory change and increasing complexity.

While the mandates created a clear trigger, many organisations lacked clarity on what the changes meant for them. The challenge was to cut through confusion, educate the market, and position Sovos as the partner that could simplify compliance — while simultaneously driving measurable pipeline outcomes against a £236k budget and clear targets of 95 TQLs and £9.5m in marketing pipeline.

The Solution

We built a multi-channel demand generation campaign designed to both educate and engage, using regulatory change as a catalyst for conversation.

The campaign centred on a simple but powerful idea: as tax and VAT complexity increases, clarity becomes critical. Sovos was positioned as the provider of that clarity — giving finance leaders the confidence to manage multi-geography tax compliance with ease.

Messaging was tailored to resonate with both enterprise and mid-market audiences, aligning to their specific challenges around ERP transformation and compliance. Activity was delivered across a coordinated mix of channels, ensuring consistent engagement with target accounts and buying groups throughout the funnel.

By combining insight-led messaging with targeted outreach, the campaign successfully moved prospects from early awareness through to meaningful sales conversations.