Quantum Marketing UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation

Quantum Marketing Group

Group Headquarters,
Abbey Gate,
57-75 Kings Road,
Reading
Berkshire
RG1 3AB

© Quantum Marketing 2019

T: +44 (0) 118 902 2500

E:  enquiries@qm-g.com

Lead Generation: No lead left behind

 

A qualified ‘sales-ready’ lead is a wonderful thing to behold. A testament to all of marketing’s hard work, a justification for budget spent. Better still, once it’s passed on to sales, you can sit back and relax, confident the opportunity will soon be impacting on those all-important ROI figures…


But then nothing happens. The pipeline barely increases, and upon closer inspection, you find a significant proportion of the leads have gone nowhere – or worse, they’re now dead.

 

What does that now say about all the effort and budget you’ve now just ‘wasted’? 

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