
Intent is just the tip of the iceberg
Download the insight that B2B tech marketers are using to uncover revenue hidden below the surface.
You’re Only Seeing the Tip of the Iceberg
Intent data alone is too late. Propensity sees what others miss.
Most B2B marketers chase in-market leads. But they only make up 5% of your total opportunity.
Quantum’s Propensity Modelling predicts who’s likely to buy—before they show intent.
Why It Works:
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Targets based on real conversion signals, not guesswork
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AI-powered scoring for faster, smarter prioritisation
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Predictive insight into buyer readiness and fit
The Results:
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30% higher conversion rates (Gartner)
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300% ROI boost (Forrester)
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48% more engagement (McKinsey)
Ready to see the other 95%?

Our results speak for themselves.
8.2m
Insights on over 8 million buyers/influencers in the tech industry
£500m
Over £500 million added to our client's pipeline in the last 12 months
52 to 1
Average ROI our clients have seen on campaigns run over the last 12 months