PREDICTIVE.
PERSONALISED.
PROFITABLE.
Engage audiences with a clear picture of who to target, why, and when
By tracking a wide range of data points, you’ll be able to pinpoint those accounts that are ripe for engagement. That means more targeted an relevant messaging, fewer missed opportunities, and less guesswork for sales teams.
Build a unified view of each target account with firmographic, technographic, and behavioural data to consolidate key insights (available budget, current solutions etc.) in support of hyper relevant and personalised engagement.
With a clear view of high-propensity segments, you can quickly align campaign activity to the challenges and priorities that emerge – thereby ensuring your marketing and sales resources focus on those leads most likely to convert.
With AI refining its scoring in real time based on new data (such as recent engagements, new hires, or industry developments), your view of audience propensity becomes increasingly precise over time.
B2B DATA INSIGHTS SERVICES
Building your propensity model:
Combining data, AI and human intelligence
Client
Data
We support clients in understanding their target market and who within that market have the highest propensity to buy their products and services
MQLs
Account activity
Target industry
Geo
Data Source Stack
Firmographic data
Size, Industry, Geo etc.
We analyse the marketing to find the right companies that meat your criteria. HQ and Subsidiaries that with autonomous buying power
Technographic data
Known tech stack, version, age etc.
We are looking for those companies that have the right technographic mix that make them the most suitable organization for your proposition
Organisational communications
Company priorities / roadmaps
Using Ai we integrate Organizations communications to understand their business priorities to find those that best align with the problems you solve
Buyer group insights
DM and Influencer Contacts and roles
We identify the key decision makers and influencers that are the best to target
Intent data
Researching / evaluating solutions
We look for organizations who are consuming specific content that would indicate that they may be in market and categorize them as researching or evaluating depending on the content consumed
Known projects
Related active initiatives
Most importantly we already know many organizations with active technology projects that would allow us to fast-track results
Quantum
insights
We aggregate all the available data and apply a custom propensity scoring matrix that will identify the best organizations to invest your marketing budget into securing
Analysis
Data strategy
Propensity index modelling
Aggregation
1 : 1
1 : Few
1 : Many
Our models that segment the data (accounts) into those that are in marketing and should be immediately targeted, those accounts that are showing a high level in interest and those that may need to be further nurtured.
Key outcomes:
LLM-powered insights
Where AI is used to analyse market data, industry shifts, sales interactions, and wider campaign responses.
Real-time enrichment
Where AI updates account profiles with content and social engagement, hiring updates, and contextual insights.
Opportunity prioritisation
Where predictive AI focuses sales efforts on high-ROI opportunities to help accelerate the delivery of Sales Qualified Leads.
AI-driven scoring
Where we put machine learning to work ranking accounts, using key intent signals to identify those most eager to listen.
Multi-source validation
Where we cross-reference firmographic, technographic, and buyer signal data for added precision.
Uncover what
resonates
Get a handle on those stories that really hit the mark, and where the gaps are in existing content.
Optimize budget
allocation
Whitespace isn’t infinite, and knowing where to invest is critical – by ranking opportunities and validating any plan.
Prioritise adjacent
use cases
Propensity data doesn’t just flag who’s likely to buy, it can also predict upsell or cross-sell behaviours.
Discover new high value segments
Not every account fits
your ideal customer profile, and we can help you explore areas of high predicted interest.
Our strategy team use propensity data to guide you into unexplored whitespace.