RELENTLESS ABOUT RESULTS
CAPGEMINI
ALL SYSTEMS GO
The Challenge
For this campaign, Capgemini needed a rally call to inspire business transformation and a sense of forward momentum. Our brief was to show how progress comes from aligning systems, optimizing processes, and empowering people – a story about moving as one, accelerating innovation, and enabling more sustainable growth.
#AllSystemsGo
The Solution
The campaign brought this to life through end-to-end execution — from strategic narrative development and messaging, through creativeideation, content production, campaign landing pages, social and email activation, paid media, 1:1 outreach, appointment setting, and amulti-format content ecosystem including a transformation station, podcasts, and hero CGI storytelling.
The Results
The result was a high-impact demand programme that delivered:
22 SRLs
a 27% conversion rate
£17.3M in pipeline
83 account engagements
and 1,064 MQLs
driving meaningful engagement across priority accounts and sustaining momentum well beyond launch.
SEE SOMETHING YOU LIKE?
If you’re in the market for deep audience insights, big campaign ideas, and fully nurtured SRLs, then now could be the ideal time to get in touch.