SO WHAT REALLY IS MARKETING AUTOMATION?

If you’ve landed on this page, chances are you already know. So let’s offer you our definition: marketing automation platforms designed to enable organisations to more effectively market on multiple channels online – and automate repetitive tasks. Or put more simply, it’s a technology that leads to more streamlined, smarter, and more responsive audience engagement – free from costly and time-consuming manual tasks.

Companies that excel at lead

nurturing generate 50% more
sales leads

 33%

at lower cost

Source (Forrester)

A BIT MORE ON THE DETAIL

 

A subset of traditional CRM tools, Marketing Automation is focused on the definition, segmentation, scheduling, and tracking of marketing campaigns. It’s also about processes: making them more efficient, automated, and time-bound – while introducing new ones when the situation calls for it.

 

Then there’s managing complex omni-channel marketing strategies, and both automating and simplifying any audience communications from a single tool. This is marketing automation, a platform that’s proven to inspire any number of sales and marketing tasks, from lead generation, nurturing and scoring, to audience segmentation, relationship marketing, cross-sell and upsell activities, and the measurement of marketing ROI.

 

Technology that can be split into three broad categories:

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