There has been much buzz about what’s on the horizon in the technology b2b demand generation space. From the rise of AI to the heights of where marketing automation will take us. With all the chatter, we thought it might be appropriate to offer up some of the common themes we are hearing from both our clients and the industry.
ABM: the five key principles
What to do to ensure your ABM activity remains focused, practical, and profitable? There’s a lot of commentary in the industry, but when you get down to basi and expanding an existing customer relationship is cheaper than attempting to land new business. It also ensures your customers experience the extra care and attention that accompanies an ABM campaign, which in turn helps: Strengthen loyalty and advocacy Increase referral business Generates wins in the form of up-sell, c