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The need:

  • MQL conversion to pipeline opportunities was a key business issue and needed a step change

The idea:

Build and deploy an Inside Sales team working with our Lead Handover Program (LHP) using:

  •  Audience profiling / Data Management

  • Inside Sales / Multilingual telemarketing / creation of MQL

  •  Conversion to SQL / Lead optimisation / Lead handover program


The result:

An 80% increase against the previous year and 407% on the previous seven-year conversation rate.

“Commercial success comes down to delivering on the potential of our lead generation activities, and providing the prospect with a consistent experience. As we’ve shown, this leads to a massive return on investment.”

Sales Director, SAP

Heading 5


  • Strategy

  • Audience profiling

  • Inside sales