MQL conversion to pipeline opportunities was a key business issue and needed a step change
Build and deploy an Inside Sales team working with our Lead Handover Program (LHP) using:
Audience profiling / Data Management
Inside Sales / Multilingual telemarketing / creation of MQL
Conversion to SQL / Lead optimisation / Lead handover program
An 80% increase against the previous year and 407% on the previous seven-year conversation rate.
“Commercial success comes down to delivering on the potential of our lead generation activities, and providing the prospect with a consistent experience. As we’ve shown, this leads to a massive return on investment.”
Sales Director, SAP