RED HAT

Digital & social media campaign

Sometimes hard sell isn’t appropriate. When we were tasked with communicating the efficiency and financial benefits Red Hat could offer versus incumbent providers, we introduced the all-knowing Shadow Man brand icon to provide the right information for decision makers to make their own minds up.

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Under the ‘Question Everything’ campaign message, we presented compelling and thought provoking comparative information and encouraged our audience to assess their options once they had all the facts available.

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Our series of graphic novel style illustration and animations might not be hard sell, but it was hard hitting.

Client: Red Hat