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Digital & social media campaign
Sometimes hard sell isn’t appropriate. When we were tasked with communicating the efficiency and financial benefits Red Hat could offer versus incumbent providers, we introduced the all-knowing Shadow Man brand icon to provide the right information for decision makers to make their own minds up.
Under the ‘Question Everything’ campaign message, we presented compelling and thought provoking comparative information and encouraged our audience to assess their options once they had all the facts available.
Our series of graphic novel style illustration and animations might not be hard sell, but it was hard hitting.
Client: Red Hat
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