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The marketing survival guide to GDPR

It was a brave new world that marketers stepped into on 26 May 2018. The classic ‘day after’, as GDPR legislation came into full effect. But what had changed? Unless they’d stuck their heads in the sand prior to go-live, most organisations and marketers knew that they were (and are) now required to:

  • Build privacy settings into their digital products and websites

  • Strengthen the way they seek permissions for using personal data

  • Think about regularly conducting data privacy impact assessments

  • Document the ways they’re using personal data


But what would this all mean for future demand generation campaigns?


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