The marketing survival guide to GDPR
It was a brave new world that marketers stepped into on 26 May 2018. The classic ‘day after’, as GDPR legislation came into full effect. But what had changed? Unless they’d stuck their heads in the sand prior to go-live, most organisations and marketers knew that they were (and are) now required to:
Build privacy settings into their digital products and websites
Strengthen the way they seek permissions for using personal data
Think about regularly conducting data privacy impact assessments
Document the ways they’re using personal data
But what would this all mean for future demand generation campaigns?