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HOW EFFECTIVE IS YOUR
MARKETING PIPELINE? 

OPTIMISING YOUR MARKETING PIPELINE

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You have invested heavily in your Marketing processes, technology, data and systems. But do you have a view on which elements are providing a return on investment? You have the experience in your industry to know where improvements could be made, but do you have a view on what return the investment will provide, and so which are the highest priority initiatives?

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We evaluate your marketing environment, looking at:

  • What strands of marketing are used and how effective they are 

  • How consistent your approach is across different campaign and campaign types 

  • How is your data working for you 

  • What can be improved, how much this should cost, and what improvement in efficiency or return on investment these improvements could make

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MARKETING FUNNEL ASSESSMENT AND OPTIMISATION

OUR APPROACH

On the marketing systems and tools used, we look at your use and support for various elements of marketing, including:​

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  • Social media

  • Email

  • Pay per click

  • Microsites

  • Mobile responsiveness

  • Lead management

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  • The quality of your data 

  • Your approach to data protection 

  • Your data lake 

  • How your data matches to your targeted personas

METHODOLOGY

  1. Structured workshops to extract how marketing systems are used in practice rather than in theory

  2. Standardised data quality evaluation against industry metrics

  3. Insertion of tracker accounts into your MAT so we can receive and evaluate practical examples of your marketing, looking at data protection and UX

  4. Application of models to evaluate current status and ROI impact of potential recommendations.

FINDINGS

  • Where you are today on your marketing practices and data

  • Where you could move to

  • How you can bridge the gap

  • How much this will cost you

  • What return on investment these moves should provide

  • How Quantum can help you to implement and support these initiatives

Start a conversation

Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity

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