YOUR EXTERNAL PERSPECTIVE ON MARKETING DATA COMPLIANCE

Many organisations have invested heavily in processes, technology and bureaucracy so that they comply with the GDPR requirements that came into force in May 2018. But few have subjected the new processes to rigorous testing or ongoing compliance monitoring. 

Their efforts could be wasted if processes fail and if the Data Protection Officer is unable to demonstrate effective monitoring of compliance, as is required by article 39 of the GDPR.

 

Our field test work has revealed that while many organisations have published new privacy policies, few organisations are effectively supporting the exercise of the key 5 B2B data subject rights:

DP:MONITOR - THE EFFICIENT WAY
TO ENSURE PRIVACY COMPLIANCE

THE RIGHT TO BE INFORMED

THE RIGHT OF ACCESS

THE RIGHT TO RECTIFICATION

THE RIGHT TO ERASURE

THE RIGHT TO OBJECT

DP:MONITOR SUPPORT SOLUTIONS

APPLY THE LATEST STANDARDS 

ADVICE FROM INDUSTRY EXPERTS

 ‘ALWAYS ON’ AUTOMATIC TESTING 

  INDEPENDENT & OBJECTIVE 

MONITOR THIRD-PARTY ACTIVITY

CHECK FOR DATA BREACHES 

TEST ADHERENCE TO POLICIES

MONTHLY REPORTING 

CUSTOMER EXPERIENCE FEEDBACK

REAL-TIME ALERTS 

DP:Monitor is evidence of an effective compliance regime

MONITORING YOUR OUTSOURCING

Organisations with distributed sales and marketing departments, or those that use agencies, are at risk of data being used in non-compliant outbound campaigns. Examples of non-compliance include missing links to privacy policies or third-party landing pages with no unsubscribe mechanism. This places the ‘Data Controller’ at risk of legal penalty and reputational damage, and the DPO at professional risk of failing to satisfy their statutory duty.

REDUCING THE OPERATIONAL BURDEN

DP:Monitor identifies issues, recommends fixes and is an effective element of a compliance monitoring regime. Including real-time and monthly reporting, it minimises the operational burden on the client organisation and on the Data Protection Officer. 

INBOUND AND OUTBOUND

DP:Monitor (Outbound) automatically routes your outbound communications to an expert team that can check the entire user experience for privacy compliance.

 

DP:Monitor (Inbound) tests social, advertising and online content. Making the data subject experience central to testing and using an independent and expert privacy team adds objectivity and credibility to a compliance regime

Start a conversation

Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity

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  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation

Quantum Marketing Group

Group Headquarters,
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57 Kings Road,
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T: +44 (0) 118 902 2500

E:  enquiries@qm-g.com

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