YOUR EXTERNAL PERSPECTIVE ON MARKETING DATA COMPLIANCE
Many organisations have invested heavily in processes, technology and bureaucracy so that they comply with the GDPR requirements that came into force in May 2018. But few have subjected the new processes to rigorous testing or ongoing compliance monitoring.
Their efforts could be wasted if processes fail and if the Data Protection Officer is unable to demonstrate effective monitoring of compliance, as is required by article 39 of the GDPR.
Our field test work has revealed that while many organisations have published new privacy policies, few organisations are effectively supporting the exercise of the key 5 B2B data subject rights:
DP:MONITOR - THE EFFICIENT WAY
TO ENSURE PRIVACY COMPLIANCE
THE RIGHT TO BE INFORMED
THE RIGHT OF ACCESS
THE RIGHT TO RECTIFICATION
THE RIGHT TO ERASURE
THE RIGHT TO OBJECT
DP:MONITOR SUPPORT SOLUTIONS
APPLY THE LATEST STANDARDS
ADVICE FROM INDUSTRY EXPERTS
‘ALWAYS ON’ AUTOMATIC TESTING
INDEPENDENT & OBJECTIVE
MONITOR THIRD-PARTY ACTIVITY
CHECK FOR DATA BREACHES
TEST ADHERENCE TO POLICIES
CUSTOMER EXPERIENCE FEEDBACK
DP:Monitor is evidence of an effective compliance regime
MONITORING YOUR OUTSOURCING
Organisations with distributed sales and marketing departments, or those that use agencies, are at risk of data being used in non-compliant outbound campaigns. Examples of non-compliance include missing links to privacy policies or third-party landing pages with no unsubscribe mechanism. This places the ‘Data Controller’ at risk of legal penalty and reputational damage, and the DPO at professional risk of failing to satisfy their statutory duty.
REDUCING THE OPERATIONAL BURDEN
DP:Monitor identifies issues, recommends fixes and is an effective element of a compliance monitoring regime. Including real-time and monthly reporting, it minimises the operational burden on the client organisation and on the Data Protection Officer.
INBOUND AND OUTBOUND
DP:Monitor (Outbound) automatically routes your outbound communications to an expert team that can check the entire user experience for privacy compliance.
DP:Monitor (Inbound) tests social, advertising and online content. Making the data subject experience central to testing and using an independent and expert privacy team adds objectivity and credibility to a compliance regime
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Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity