YOUR EXTERNAL PERSPECTIVE ON MARKETING DATA COMPLIANCE
Many organisations have invested heavily in processes, technology and bureaucracy so that they comply with the GDPR requirements that came into force in May 2018. But few have subjected the new processes to rigorous testing or ongoing compliance monitoring.
Their efforts could be wasted if processes fail and if the Data Protection Officer is unable to demonstrate effective monitoring of compliance, as is required by article 39 of the GDPR.
Our field test work has revealed that while many organisations have published new privacy policies, few organisations are effectively supporting the exercise of the key 5 B2B data subject rights: