CONNECTIONS MEAN MORE WHEN
We’re big on personalisation. On creating individual buyer journeys, based on their behavioural traits. To us, this is marketing automation at its finest: the delivery of an engaging communications series, and a truly seamless audience experience – rather than enforcing a strict ‘same lane for every brain’ mentality.
Nurtured leads produce on average a 20% increase
Source (Demand Gen)
NO LEAD LEFT BEHIND
In the ideal world, every lead entering the marketing funnel eventually exits as a fully qualified ‘sales ready’ opportunity. But we don’t live in ideal. Not yet. That’s why our marketing automation platform is designed to monitor the progress of all leads in the funnel, and keep them engaged every step of the way.
What this means in practice is that those leads that can often fall by the wayside (sales didn’t follow-up, a ‘not yet ready’ message was received etc.) are still kept live, kept ‘warm’, and placed on their own unique engagement path. As a result, when you do next attempt contact, the prospect is ready and waiting to listen.
MARKETING AUTOMATION IN
Put simply, marketing automation is a platform that helps marketers plan, coordinate, manage, and measure all of their marketing campaigns both online and offline. It’s smart too, letting users set parameters for different audiences, locations, and responses – to ensure the right people get the right message at the right time.
HELPING THE SMALL
Most small marketing teams like to think big. To activate a grand campaign strategy that makes them look like the rival of any big hitter. What holds them back is simply resource: the available budget and bodies to make it happen. A problem that only serves to limit ambition and reach – until now.
LEAD NURTURING FOR MODERN BUSINESS
Lead nurturing is a vital component in your demand generation strategy because you cannot appeal to your audiences' interests effectively without being familiar with their various desires, intentions, habits and pain points. In fact, it is nearly impossible to increase your conversions and improve the ROI of your marketing effort if you are not able to customise each individual’s journey based on their psychological preferences.
MARKETING MADE SIMPLE
There’s a real value to simplicity. To making life easier for clients when first imagining and later delivering marketing automation campaigns – whatever your level of proficiency with the technology. We understand that you’ll come to us with ideas, and it’s our job to bring them to life. That’s why it helps to call upon aspects such as drag and drop campaign builders, and email creation tools, to get you up and running fast.
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Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity