STAND OUT FEATURES
AT YOUR FINGERTIPS
There might not be a silver bullet when it comes to demand generation. But we can offer various features to give you a healthy advantage. Think workflows you can trigger, analysis you can run, automation you can unleash. Capabilities with one task in mind: getting your prospects into the sales funnel – and keeping them there.
Nurtured leads produce on average a 20% increase in
sales opportunities
Source (Demand Gen)
INBOUND MARKETING
Done well, inbound marketing is one of the quickest ways to attract and engage those prospects potentially interested in what you have to say. And with Quantum, we’ll help you put in place effective inbound strategies – including the creation and distribution of jaw-dropping content – across all online channels and devices.
LANDING PAGES THAT INSPIRE ACTION
Working with Quantum, you’ll be confident that any landing page is built and embedded to look great, and to stimulate conversions
MAKE ENGAGEMENT TRULY VISIBLE
We’ll help you gain real-time visibility of user activity across your website, to see who’s clicking on what, where, and when.
TURN FOLLOWERS
INTO LEADS
Our features include the creation of social campaigns that build engagement and convert your followers into qualified leads.
Marketers see an average of
760% increase in revenue from customized, segmented email campaigns.
(CampaignMonitor)
OUTBOUND MARKETING
With outbound marketing comes the ability to reach out to audiences, and to start what will hopefully become a long-term relationship. This is the world of emails and on-demand video, of display ads, of display ads and webcasts, where the outbound ‘push’ adds to the inbound ‘pull’ to create the ideal demand generation strategy.
47% of B2B content marketers
admit they can’t measure ROI and 18% aren’t sure.
DIAL UP YOUR NURTURING
With easy-to-use workflows, we’ll help you bring nurturing campaigns to life, keep new and existing leads engaged, and ensure you’re always aware of the ‘next best action’
IDENTIFY THE BEST OPPORTUNITIES
Have full real-time visibility of who’s visiting your website, and what they’re looking for, to offer those following up a clear idea of where to work their magic.
AUTOMATE THE ENGAGEMENT
Enjoy a simpler way of building, cleansing, and segmenting email lists to give each tailored campaign the best possible chance of success
MARKETING ROI
Numbers obviously matter when it comes time to judge an activity. That’s why we can provide you with a variety of reports, including pre-configured templates and dashboards that clearly show the result of all your hard work. And if you want to go further by applying analytics to the results, we’ll ensure you can slice and dice to your heart’s content.
Nurtured leads make 47% larger purchases than
non-nurtured leads
MONITOR PRACTICAL VALUES
Track your prospects as they adventure through the marketing funnel, and ensure relevant messaging is available at all key stages to encourage further progress
COLLABORATE TO ACCUMULATE
Marketing’s a team game, and with our data-driven tools you’ll have all you need to share real-time data – and to put the ‘seamless’ into every prospect touch point
FIND YOUR CALL
TO ACTION
To help avoid overload from all the data being generated by marketing automation, we’ll provide the capabilities you’ll need to turn information into actionable intelligence.
SALES EFFECTIVENESS
Getting sales excited is always a good start for any upcoming marketing activity. But alongside the quality of assets and the overall ‘big idea’ behind it all, you’ll also want to show how it works with their on-going efforts. Equally, it helps if you can offer tools that make their involvement easy and straightforward. With Quantum, however, it’s all sorted!
ACCOUNT-BASED MARKETING THAT WORKS
We all know that ABM is the hottest ticket in town, and with our targeted account profiles you’ll be all set to tailor messaging by a variety of different factors.
SELECT YOUR TARGETS AT SPEED
By integrating with your CRM system, we can also automate the profiling of prospects based on previous behaviour – to further enhance overall conversion rates
SIMPLIFYING YOUR
NEXT STEPS
Quantum also offers pre-designed, customizable email templates for use in any follow-up procedure – to help turn initial interest into active leads