The main reason why ABM has caught the imagination of the marketing community is simple: it’s proven to deliver results. With it comes the ability to deliver more meaningful and relevant messages that are tailored to a precise audience. But then you already knew that. What you possibly don’t know so well are the key factors behind a successful ABM programme, or the main pitfalls to avoid.
Account-based marketing is not a new concept, but it’s gaining in usage because savvy marketers realise the impact it can have on a business. Account-based marketing improves ROI, utilises personalisation and ultimately creates the ultimate customer experiences. And to what end? It transitions a company from a lead-centric model to an account-centric one to get to revenue faster.
Download our bite-sized eBook to see how ABM will help you transition beyond lead generation
More and more businesses are tapping into the revenue-generating benefits of Account-Based Marketing (ABM). It’s the savvy approach to zeroing in on the potential customers with the best opportunity for sales and long term engagement.
So, if the idea behind ABM is to target the best accounts, then how do you decide which of those accounts to include in your marketing efforts?
Standard inbound marketing tactics like marketing automation, social media, lead
nurturing and content are perfect for situations when you’re trying to appeal to one
decision-maker. And if you repeat your tactics, you’re bound to reel in at least some
leads. But what about more complex sales within an enterprise? Account-based
marketing is the best approach but which style will work best for your business?
Account-based marketing isn’t a new strategy, but it’s often misunderstood. Among other attributes, account-based marketing is scalable and able to create a lasting and robust ROI with critical clients. Competitive organisations that focus on engaging customers, not just selling them, develop a more intimate approach of
meeting their needs and will earn an organisation’s trust.
ABM: See More ROI Than With Any Other Marketing Strategies
Why spend marketing budget to blanket the market when you know which type of companies are potential customers? Account-based tactics put you in front of key decision-makers so that you can nurture and increase sales and revenue. Why not become more focused on your marketing efforts by using account-based marketing?
Download our bite-sized ebook to see how ABM can bring you greater return on investment
Account-Based Marketing or Demand Gen: What's The Difference?
Demand generation has been the darling of marketing initiatives for the past couple of years, but there’s
another approach that’s getting a lot of attention these days. Account-based marketing (ABM) is not new, but it
is an active player in lots of marketing circles for its hefty benefits.
So, how are the two marketing tactics defined and how does a marketer know which one to use when?
Channel Partner Marketing: The rules of engagement
Gone are the days when partners fought to establish their credentials with a large vendor. Today, it’s the vendors themselves who are under increasing pressure to ‘wow’ partners who themselves can have multiple relationships with multiple tech companies.
So what’s your ‘next best move’? Well, by reading on you’ll find some useful insights, hints, and tips to get you started...
Practical advice for tech vendors on the how, what, and why behind successful through-partner marketing.
In this ebook, We’ll be discussing full spectrum channel programmes that include multiple touchpoints and we’ll also look to detail a standard bill of materials that can be used as a starting point or checklist for future campaigns.
(Book 1 of 3)
In this eBook we lay the foundations Marketing Automation strategy, including an assessment of the key elements needed to engage prospects and customers across all stages of the buyer journey. As a result, you’ll be able to identify the best ways to incorporate
marketing automation into your
existing demand generation and
lead nurturing efforts.
Think hands-on, relevant advice
that comes in a practical ‘how-to’ guide.
Ready to get started?
7 Steps Toward Setting Up Your Next Lead Nurturing Campaign
Converting targeted, qualified leads takes time and effort. These steps will help you engage with more prospects and successfully guide them through the sales funnel to become great leads and loyal customers.
This is an ebook about B2B marketing automation, demand generation, and enhancing the customer journey. If you are a marketing or sales professional looking to really get to grips with these topics, to stay ‘in the know’, and explore the art of the possible then we suggest you grab a coffee and read on.
You've done all the work, nurtured your leads, Qualified them and then nothing happens. The pipeline barely increases, and upon closer inspection you find a significant proportion of the leads have gone nowhere – or worse, they’re now dead.
What does that now say about all the effort and budget you’ve now just ‘wasted’?
How to put video at the centre of your B2B engagement activity
Everybody loves a video: from a cat playing a piano, to the latest epic fail compilation. And that’s before we get to the world of B2B marketing. Where Google estimates that 72% of buyers and researchers watch video as part of their decision-making journey.
Which is why at Quantum Marketing we’re increasingly building video assets into our campaign planning, and helping customers tell their stories in full technicolour.
For many marketers, GDPR introduced something similar to a plague of locust swarming through their contact databases – with little left in their wake..
Almost overnight came massive ‘culls’ of those audience members who’d failed to respond to ‘consent’ email updates. Carnage ensured as 1000s of relevant contacts were rounded up and placed in a form of digital purgatory.