GUIDES &
INFORMATION

  • Screenshot 2019-08-13 at 12.36.05.png

    How to drive profit from Account-Based Marketing

    The main reason why ABM has caught the imagination of the marketing community is simple: it’s proven to deliver results.  With it comes the ability to deliver more meaningful and relevant messages that are tailored to a precise audience. But then you already knew that. What you possibly don’t know so well are the key factors behind a successful ABM programme, or the main pitfalls to avoid.

     

    At least until you opened this ebook…

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    ABM: Leaping Over The Lead Centric Hurdles

    Account-based marketing is not a new concept, but it’s gaining in usage because savvy marketers realise the impact it can have on a business. Account-based marketing improves ROI, utilises personalisation and ultimately creates the ultimate customer experiences. And to what end? It transitions a company from a lead-centric model to an account-centric one to get to revenue faster.

    Download our bite-sized eBook to see how ABM will help you transition beyond lead generation 

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    ABM: Getting started with selecting accounts 

    More and more businesses are tapping into the revenue-generating benefits of Account-Based Marketing (ABM). It’s the savvy approach to zeroing in on the potential customers with the best opportunity for sales and long term engagement.

     

    So, if the idea behind ABM is to target the best accounts, then how do you decide which of those accounts to include in your marketing efforts?

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    ABM Styles: Which One
    Works for Your Enterprise

    Standard inbound marketing tactics like marketing automation, social media, lead
    nurturing and content are perfect for situations when you’re trying to appeal to one
    decision-maker. And if you repeat your tactics, you’re bound to reel in at least some
    leads. But what about more complex sales within an enterprise? Account-based
    marketing is the best approach but which style will work best for your business?

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    The Top 5 Benefits of
    Account-Based Marketing
     

    Account-based marketing isn’t a new strategy, but it’s often misunderstood. Among other attributes, account-based marketing is scalable and able to create a lasting and robust ROI with critical clients. Competitive organisations that focus on engaging customers, not just selling them, develop a more intimate approach of
    meeting their needs and will earn an organisation’s trust.

    What else can account-based marketing do?

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    ABM: See More ROI Than With Any Other Marketing Strategies

    Why spend marketing budget to blanket the market when you know which type of companies are potential customers? Account-based tactics put you in front of key decision-makers so that you can nurture and increase sales and revenue. Why not become more focused on your marketing efforts by using account-based marketing? 

    Download our bite-sized ebook to see how ABM can bring you greater return on investment

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    Account-Based Marketing or Demand Gen: What's The Difference?​

    Demand generation has been the darling of marketing initiatives for the past couple of years, but there’s
    another approach that’s getting a lot of attention these days. Account-based marketing (ABM) is not new, but it
    is an active player in lots of marketing circles for its hefty benefits.

    So, how are the two marketing tactics defined and how does a marketer know which one to use when?

  • The rules of engagement

    Channel Partner Marketing: The rules of engagement

    Gone are the days when partners fought to establish their credentials with a large vendor. Today, it’s the vendors themselves who are under increasing pressure to ‘wow’ partners who themselves can have multiple relationships with multiple tech companies.

    So what’s your ‘next best move’? Well, by reading on you’ll find some useful insights, hints, and tips to get you started...

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    The Hands-On Guide to Through Partner
    Marketing

    Practical advice for tech vendors on the how, what, and why behind successful through-partner marketing.

    In this ebook, We’ll be discussing full spectrum channel programmes that include multiple touchpoints and we’ll also look to detail a standard bill of materials that can be used as a starting point or checklist for future campaigns.

    With that in mind, it’s time to go exploring.

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    Marketing Automation
    Strategy Series
    (Book 1 of 3)

    In this eBook we lay the foundations Marketing Automation strategy, including an assessment of the key elements needed to engage prospects and customers across all stages of the buyer journey. As a result, you’ll be able to identify the best ways to incorporate
    marketing automation into your
    existing demand generation and
    lead nurturing efforts.

     

    Think hands-on, relevant advice
    that comes in a practical ‘how-to’ guide.
    Ready to get started?

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    Marketing Automation
    Strategy Series
    (Book 2 of 3)

    marketing qualified leads don’t grow on trees. We know, we’ve checked.Several times. So instead, it’s going to have to be the hard way.
     

    That means starting a long-term
    conversation with your target audience.
    Engaging them with a marketing narrative
    that moves them from a distant raised
    eyebrow of indifference to active curiosity: 


    Ready to get started?

  • 7 Steps Toward Setting Up Your Next Lead Nurturing Campaign

    Converting targeted, qualified leads takes time and effort. These steps will help you engage with more prospects and successfully guide them through the sales funnel to become great leads and loyal customers.

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    Marketing Automation:
    putting potential to work

    This is an ebook about B2B marketing automation, demand generation, and enhancing the customer journey. If you are a marketing or sales professional looking to really get to grips with these topics, to stay ‘in the know’, and explore the art of the possible then we suggest you grab a coffee and read on.

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    The benefit of Marketing Automation for sales teams

    We all know the positives that marketing automation brings to the demand generation process but exactly how does it benefit the sales teams.

  • How to become a social selling legend

    How to become a social selling legend

    We all know how hard it is to stand out. To be heard through the deafening noise of rivals, commentators, ‘thought leaders’, and anybody else who feels the urge to share. And of course many do,

     

    Find out how to cut through that noise and become a social selling legend.

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    No Lead Left Behind

    You've done all the work, nurtured your leads, Qualified them and then nothing happens. The pipeline barely increases, and upon closer inspection you find a significant proportion of the leads have gone nowhere – or worse, they’re now dead.

     

    What does that now say about all the effort and budget you’ve now just ‘wasted’?

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    Running Digital Events

    If running a digital event is a journey into the unknown for your business, then it helps to have proven know-how to call upon.  

     

    Let’s start with the obvious question:
    How to run a successful digital event?

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    How to put video at the centre of your B2B engagement activity

    Everybody loves a video: from a cat playing a piano, to the latest epic fail compilation. And that’s before we get to the world of B2B marketing. Where Google estimates that 72% of buyers and researchers watch video as part of their decision-making journey.

     

    Which is why at Quantum Marketing we’re increasingly building video assets into our campaign planning, and helping customers tell their stories in full technicolour.

  • GDPR Engage with Confidence.png

    The Marketing Survival
    Guide to GDPR

    For many marketers, GDPR introduced something similar to a plague of locust swarming through their contact databases – with little left in their wake..

    Almost overnight came massive ‘culls’ of those audience members who’d failed to respond to ‘consent’ email updates. Carnage ensured as 1000s of relevant contacts were rounded up and placed in a form of digital purgatory.

     

OUR RECENT BLOG POSTS

 
 
 
 
 
 

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