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UNDERSTANDING THE
BUYER JOURNEY

You know the headlines: selling complex services today demands an understanding of the journey your buyers are on. And that’s buyers’ plural of course, including all stakeholders and influencers as well as the final signatory. 

Gaining such insights can be priceless, which is why we’re always keen to talk personas: detailed insights into the character of your audience, their challenges and opportunities. Then we supercharge this intel by analysing our data to map touch point plans by role, and by an individual’s position in the
decision-making process.

Armed with our marketing automation tools we can then automatically identify the precise stage reached by individuals on their journey. We can even guide killer content down either an emotional or rational path to best grab their attention – and stimulate engagement.

As for what we mean by a touch point plan – below you’ll find a typical example.
 

Quantum Marketing UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation

Quantum Marketing Group

Group Headquarters,
Abbey Wharf,
57 Kings Road,
Reading
Berkshire
RG1 3AB

T: +44 (0) 118 902 2500

E:  enquiries@qm-g.com

© Quantum Marketing 2020