UNDERSTANDING THE BUYER JOURNEY
You know the headlines: selling complex services today demands an understanding of the journey your buyers are on. And that’s buyers’ plural of course, including all stakeholders and influencers as well as the final signatory.
Gaining such insights can be priceless, which is why we’re always keen to talk personas: detailed insights into the character of your audience, their challenges and opportunities. Then we supercharge this intel by analysing our data to map touch point plans by role, and by an individual’s position in the
Armed with our marketing automation tools we can then automatically identify the precise stage reached by individuals on their journey. We can even guide killer content down either an emotional or rational path to best grab their attention – and stimulate engagement.
As for what we mean by a touch point plan – below you’ll find a typical example.