Determine what’s possible, and the total leads/sales achievable from your marketing budget.
Marketing will never be an exact science. There are simply too many variables in play at the ‘customer end’ of any calculation, alongside the twin challenges of right product/right time. That said, industry best practice combined with our day-to-day experiences at Quantum Marketing means we can help you set a realistic ROI target for any future demand generation activity.
Getting started is simple: just provide us with the two key values of available budget and average deal size (customer value). Do that, and we’ll detail back to you:
The minimum ‘marketable universe’ of contacts you’ll need to engage
An estimate of the marketing qualified leads that’ll react positively to your message
The final number of leads, qualified 1-2-1, with active budget and interest
The total pipeline value of these qualified leads
The opportunities that sales will actively accept and pursue
A final number of sales qualified opportunities
And the pipeline value that these leads represent
Not that we’re finished there. A final entry box let’s you add in a typical sales conversion % to generate the all-important figure: estimated revenue from real-world sales.
So what’s stopping you? Enter your numbers, generate an ROI figure, and assess the results. If they look too high or too low, then get in touch and challenge our thinking. We’re always on hand to back-up our calculations.
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Interested in finding out a little more about how Quantum Marketing could help inspire your account based marketing activity?