Marketing will never be an exact science. That said, industry best practice combined with our day-to-day experiences at Quantum Marketing means we can help you set a realistic ROI target for any future demand generation activity.
 
Getting started is simple: just provide us with the two key values of available budget and average deal size (customer value). Do that, and we’ll detail back to you:
 

• The minimum ‘marketable universe’ of contacts you’ll need to engage

• An estimate of the marketing qualified leads that’ll react positively to your message

• The total pipeline value of these qualified leads

• The opportunities that sales will actively accept and pursue

• And the pipeline value that these leads represent

 
Not that we’re finished there. A final entry box lets you add in a typical sales conversion % to generate the all-important number: estimated revenue from real-world sales.
 
So what’s stopping you? Enter your numbers, generate an ROI figure, and assess the results. Better still, call us up and ask to be walked through the figures – we’re ready when you are. 

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