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THE BENEFITS OF
MARKETING AUTOMATION

Marketing automation provides not only regained time and resources but measurable ROI towards all your marketing efforts.
 
Marketers who use marketing automation believe that these are the key benefits that marketing automation has delivered to their business

IMPROVED LEAD MANAGEMENT AND NURTURING
86%
MEASURABLE RESULTS
73%
ENHANCED TARGETING AND PERSONALISATION
66%
SEAMLESS CAMPAIGN EXECUTION AND TRACKING
64%
INCREASED EFFICIENCY AND PRODUCTIVITY
61%
75%

75% of businesses using marketing automation see return on their investment within 12 months

MARKETING AND SALES ALIGNMENT
50%
BETTER CUSTOMER RELATIONSHIP MANAGEMENT
30%
ACQUISITION OF BUSINESS INTELLIGENCE
16%
IMPROVED USER ENGAGEMENT
14%
OTHER
3%
78%

78% of  marketers say that marketing automation increases revenue

SMALL BUSINESSES AND MARKETING AUTOMATION
Small business up take up of marketing automation is expected to to increase by 80 percent by 2020 
 

78%
78% of  marketers say that marketing automation increases revenue
78%
78% of  marketers say that marketing automation increases revenue

SMALL BUSINESSES AND MARKETING AUTOMATION

Small business up take up of marketing automation is expected to increase by 80 percent 
 

24%

24 percent of B2B marketers are not using marketing automation 

27%

27 percent of marketers are using marketing automation but dont use many of its key features

Only 14 percent of marketers rate themselves as advanced users of marketing automation

14%

Top performing small businesses are 7 times more likely to have invested in marketing automation to drive growth

BUILDING CLIENT RELATIONSHIPS 

Marketing automation increases upsell and cross-sell potential
 

50%

With Marketing Automation

Without Marketing Automation

30%

Percentage of sales driven from existing customers

By utilising customer data to inform behavioural triggers, small businesses can automate cross-selling and up-selling of their existing client base.

95%

Of small businesses use email as their main channel for communicating with leads and customers

75%

75 percent believe email is the most cost effective method for personalised communications and measuring effectiveness

HAVING AN EMAIL STRATEGY IS CRUCIAL

Email is a key automation tool for small businesses
 

Top performing small businesses are 5 times less likely to send large volume (batch and blast) email campaigns after investing in marketing automation

75%

75 percent believe creating content is the most difficult aspect of getting started with marketing automation

GETTING STARTED WITH MARKETING AUTOMATION

Keep it simple to start and grow as your confidence builds
 

64%

64 percent say configuring the rules based engine and building campaigns is the most difficult aspect of getting started  with marketing automation

Top performing small businesses start by utilising pre-configured templates and standard settings and then adjust over time

Start a conversation

Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity

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  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation

Quantum Marketing Group

Group Headquarters,
Abbey Wharf,
57 Kings Road,
Reading
Berkshire
RG1 3AB

T: +44 (0) 118 902 2500

E:  enquiries@qm-g.com

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