WOWING TECHNOLOGY
CLIENTS FOR 20+ YEARS

We deliver… period

 

We’ve seen the tech world move from CD to SaaS, hardware to virtual, on-premise to in the cloud. Throughout all this change we’ve relied on our extensive know-how, creativity, and experience to deliver some outstanding results for some truly outstanding global brands.

Quantum Testimonials

What our clients say

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NVIDIA INCEPTION
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CASE STUDY: Nvidia / Google

UNITING TWO OF THE WORLD’S LEADING TECH GIANTS TO LAUNCH THEIR COLLABORATION

 

Working with one of the world’s best known and leading technology giants is the stuff our creative guys dream of, so you can only imagine the enthusiasm when the opportunity to work with two of them at the same time came along!

We worked very closely with the marketing and sales teams of both Google Cloud and NVIDIA, including running joint discovery workshops in the home of global technology, California’s legendary Silicon Valley. Our goal was to ensure the joint proposition value and benefits of these two giants in the industry were interrogated and shaped to form a new, compelling and ultimately highly desirable partnership that enterprise businesses across all verticals and geographies could engage with and work productively on.

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CASE STUDY: Panasonic

TURNING INSIGHTS INTO LEADS

From construction sites to military operations: there are few places the Panasonic TOUGHBOOK dares not venture. And where these rugged notebooks, handhelds, and tablets go, demand generation will follow. In this case, the sales and marketing teams of Panasonic Business Mobile Solutions. Their mission: having established TOUGHBOOK as the market leader in Tier 1 European markets, they now wanted to extend their footprint in the UK, France, DACH, and the Benelux regions.

Our proposal was for an engagement approach that went well beyond any demand generation programme that Panasonic had previously attempted. 

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CASE STUDY: Adobe

ENABLEMENT THAT ACTUALLY DOES ENABLE PARTNERS

We’re all familiar with the need to provide channel partners with information, assets and the tools to encourage them to fulfil their role in the marketing and sales mix.
 

However, all too often the enthusiasm to load up a portal or send out bulletins and information can often take over from thinking about what partners may need, what challenges or questions they may have and what they actually need to do more business.
 

That’s why we applied our tried, tested and proven communication skills to develop a series of partner guides for Adobe that actually understood what their audience (their partners) thought and needed – then created the most appropriate way to provide it.
 

Some won’t see it as clearly as we did – but they’ll be the ones who still think the more the merrier!

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DELL

 

CHALLENGE PERCEPTIONS

 

What started as an interesting observation of a client’s new laptop, became one of the most effective integrated demand generation campaigns we’ve ever run. Our team were in one of our regular campaign performance review meetings with Dell’s marketing lead, when he reached for his new ultra-thin device (obviously with Intel inside….). “Wow” said our strategy chap, “I didn’t realise Dell made laptops that nice…..”


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Dassault Systèmes

3DVIA, a subsidiary of Dassault Systèmes, have developed 3D visualisation software (HomeByMe) that enables consumers to generate models of their home and build out rooms. They can then add furniture and decor from retailers in an exceptionally realistic 3D rendered format.

We were tasked with taking this proposition to market, initially to kitchen retailers in the UK and US, targeting buying groups that include marketing, sales, digital transformation, head of innovation and IT personas.

More great examples of work

All our clients have their own unique goals and ambitions for any given project. But there’s also one constant throughout: the need to find creative ways to grab an audience’s attention. And as you can see below, that’s something we’re rather good at:

Start a conversation

Interested in finding out a little more about how Quantum Marketing could help inspire your B2B demand generation activity

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  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation
  • UK B2B demand generation

Quantum Marketing Group

Group Headquarters,
Abbey Wharf,
57 Kings Road,
Reading
Berkshire
RG1 3AB

T: +44 (0) 118 902 2500

E:  enquiries@qm-g.com

© Quantum Marketing 2021

Lakeside

Creation of a unique interactive format to encourage prospects to explore the opportunities and scope of Lakeside software solutions. The distinctive and ownable ‘ Lakeside view’ was accessed by seaplane, piloted by the prospect themselves. Social, digital and sales team activation activity supported the overall campaign.