WOWING TECHNOLOGY
CLIENTS FOR 20+ YEARS
We deliver… period
We’ve seen the tech world move from CD to SaaS, hardware to virtual, on-premise to in the cloud. Throughout all this change we’ve relied on our extensive know-how, creativity, and experience to deliver some outstanding results for some truly outstanding global brands.
What our clients say
CASE STUDY: Nvidia / Google
UNITING TWO OF THE WORLD’S LEADING TECH GIANTS TO LAUNCH THEIR COLLABORATION
Working with one of the world’s best known and leading technology giants is the stuff our creative guys dream of, so you can only imagine the enthusiasm when the opportunity to work with two of them at the same time came along!
We worked very closely with the marketing and sales teams of both Google Cloud and NVIDIA, including running joint discovery workshops in the home of global technology, California’s legendary Silicon Valley. Our goal was to ensure the joint proposition value and benefits of these two giants in the industry were interrogated and shaped to form a new, compelling and ultimately highly desirable partnership that enterprise businesses across all verticals and geographies could engage with and work productively on.
Strategy | Data | Creative | Content | Website | Webinars | Social |Email | PPC | Syndication | 1 to 1 outreach|
CASE STUDY: Panasonic
TURNING INSIGHTS INTO LEADS
From construction sites to military operations: there are few places the Panasonic TOUGHBOOK dares not venture. And where these rugged notebooks, handhelds, and tablets go, demand generation will follow. In this case, the sales and marketing teams of Panasonic Business Mobile Solutions. Their mission: having established TOUGHBOOK as the market leader in Tier 1 European markets, they now wanted to extend their footprint in the UK, France, DACH, and the Benelux regions.
Our proposal was for an engagement approach that went well beyond any demand generation programme that Panasonic had previously attempted.
Strategy | Intent Data | Social Selling | 1 to 1 Outreach |
CASE STUDY: Adobe
ENABLEMENT THAT ACTUALLY DOES ENABLE PARTNERS
We’re all familiar with the need to provide channel partners with information, assets and the tools to encourage them to fulfil their role in the marketing and sales mix.
However, all too often the enthusiasm to load up a portal or send out bulletins and information can often take over from thinking about what partners may need, what challenges or questions they may have and what they actually need to do more business.
That’s why we applied our tried, tested and proven communication skills to develop a series of partner guides for Adobe that actually understood what their audience (their partners) thought and needed – then created the most appropriate way to provide it.
Some won’t see it as clearly as we did – but they’ll be the ones who still think the more the merrier!
Channel Partner | Creative | Content | 1 to 1 outreach|
CASE STUDY: SAP
BRIDGING THE GAP
On one side of said gap sits SAP’s complex sales structure that covers multiple teams, product, and industry specialists
On the other sits a UK marketing team responsible for generating demand and those all-important MQLs (marketing qualified leads) through ongoing campaigns, events, advertising (including PPC), and social activity.
In the middle was a hole, into which many a lead had fallen. Indeed, experience had taught that while the volume of MQLs being passed between marketing and sales was high, the resulting opportunity generation remained stubbornly low.
Step in Quantum…
DELL
CHALLENGE PERCEPTIONS
What started as an interesting observation of a client’s new laptop, became one of the most effective integrated demand generation campaigns we’ve ever run. Our team were in one of our regular campaign performance review meetings with Dell’s marketing lead, when he reached for his new ultra-thin device (obviously with Intel inside….). “Wow” said our strategy chap, “I didn’t realise Dell made laptops that nice…..”
Strategy | Data | Creative | Content | | Social |Email | 1 to 1 outreach|
REDIS LABS
Tasked with building a communications approach to stimulate awareness of the Redis Enterprise proposition. We wanted to engage and inspire a new audience (Marketing & e-Commerce Directors, Heads of UX & CX, Digital & Retail Directors, Heads of Customer Platform, Supply Chain/Logistics & Operations) to think and act differently.
We created a unifying creative idea that could establish belief in the capability – both rationally and emotionally – of the Redis solution.
Furthermore, our approach was designed to be easily adapted across multiple executions to maximise relevance across multiple industries.
Strategy | Creative | Content | Video|
CASE STUDY: Oracle
CONFESSIONS OF A FINANCE MANAGER
All too often, campaign materials are focused primarily on the solution. Our aim for the ‘Hero’ assets was to bring the challenges and the ‘guilty secrets’ of the typical finance department to the forefront. Therefore exposing the day-to-day challenges faced by many disparate finance departments aiming to use the financial intelligence for better planning and budgeting. Not to mention the fact that many organisations are still using a host of individual spreadsheets in order to meet their demands.
Although most organisations would still claim that this provides what they need, the goal of our communication is to demonstrate that these practices are common but ultimately there is a better way.
Strategy | Data | Creative | Content | Video
| Social| PPC | Email | 1 to 1 outreach|
More great examples of work
All our clients have their own unique goals and ambitions for any given project. But there’s also one constant throughout: the need to find creative ways to grab an audience’s attention. And as you can see below, that’s something we’re rather good at:
Creative Highlights